Lessons in Excellence from Charlie Trotter
1st Edition
Published on 10. May 2014
187 pages
978-0-307-81531-6 (ISBN)
Description
An insider's look into the award-winning restaurant of internationally acclaimed chef Charlie Trotter, with techniques and strategies to create top-tier service, food, and atmosphere.
Charlie Trotter's Chicago restaurant is not only one of the premier eating experiences in America, it serves also as the model of a thriving business whose cutting-edge approach to management is setting new standards for quality, efficiency, and profitability. In fact, people in just about any field can learn from Charlie's methods. For this breakthrough business guide, journalist Paul Clarke conducted in-depth interviews with Charlie and his associates, distilling invaluable lessons for entrepreneurs and hospitality professionals who are committed to creating highly respected and innovative businesses. Anyone who wants to improve their business will be sure to learn something new from this Midwestern dynamo.
More details
Language
English
Place of publication
New York
United States
Product notice
Windows
File size
2,56 MB
ISBN-13
978-0-307-81531-6 (9780307815316)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Paul Clarke
Lessons in Excellence from Charlie Trotter
Book
07/1999
Ten Speed Press
€47.91
Article exhausted; check different version
Persons
Paul Clarke is VP sales and marketing at Sandelman & Associates, a San Clemente, Calif.-based independent research company that provides the restaurant industry with consumer insights. For five years, Clarke was editor of Chef, a trade magazine read by chefs nationally. For the past 15 years, he has worked as a public relations and marketing executive, working with leading restaurant and food and beverage companies. Clarke is a graduate of Loyola University Chicago, where he earned a BA in English literature and an MBA. He is a native of the Chicago area and resides in Barrington, Ill., with his wife and four children.
Content
- Intro
- Title Page
- Copyright
- Contents
- Acknowledgments
- Introduction
- Envisioning Excellence
- 1. The Key Ingredient Is Passion
- 2. Examine Your Values Rather Than Everyone Else's
- 3. Do What Fulfills You
- 4. Know What the Hell You Want Your Company to Be and Tell Everyone
- 5. Think Big, Because There's Always Room at the Top
- Your Staff (Part I): Hiring and Training for Excellence
- 6. Hire for Desire Rather Than Experience
- 7. How to Brainwash Your Employees and Supervise for Your Super Vision
- 8. Get to Know Your Employees
- 9. Build Teams
- 10. Stellar Service Results from Stellar Training
- 11. Cross-Training Isn't Just for Atheletes
- 12. Fire Employees Who Don't Meet Your Standards
- Your Staff (Part II): Excellence in Leadership and Management
- 13. Set the Tone Every Day
- 14. Create Anxiety to Get the Most Out of Your Employees
- 15. Set Deadlines, Prioritize, and React Quickly When Things Don't Get Done
- 16. Precise Directions Lead to Precise Results
- 17. Take Responsibility for the Details
- Your Staff (Part III): The Entrepreneur as Motivator
- 18. Create Challenges for Your Employees and Encourage Them to Challenge Themselves
- 19. Be a Cheerleader and Recognize Employees
- 20. Give All Employees the Freedom to Reach the Top
- 21. Allow Employees to Do Work They Enjoy
- 22. Give Employees Major Responsibilities
- 23. Prepare Employees for Their Futures, Even If It Means They'll Move On
- 24. Reward Employees Generously, Frequently, and Unexpectedly
- Innovating for Excellence
- 25. Create Challenges for Yourself and Your Business
- 26. Create an Environment Where Innovation Is Possible
- 27. Innovators Hunt for External Opportunities
- 28. Allow Employees to Own Their Innovative Ideas
- 29. Act Quickly, Because the Problem with Instant Gratification Is It Takes Too Long
- 30. Ask Employees What Needs to Be Improved
- 31. Don't Be Afraid to Ask Customers What Needs to Be Improved, Even If It Hurts
- 32. Continually Improve Processes, Upgrade Facilities, and Train Constantly
- 33. Reinvest in Your Business, or What to Do with All the Money You're Going to Make
- Excellence and Your Public
- 34. Touch Your Customers (Figuratively, of Course)
- 35. Pick Your Customers or They'll Pick You
- 36. Don't Be Afraid to Fire Customers
- Excellence in Marketing, Publicity, and Sales
- 37. Determine the Information Needed Before Conducting Market Research
- 38. Before You Waste a Lot of Time, Find Out If the Information You Need Already Exists
- 39. Design and Administer a Research Study and Use the Info
- 40. When It Comes to Publicity, Only a Sharpshooter Will Do
- 41. Conventional Press Releases Aren't Worth the Postage
- 42. React Quickly When Crises Arise to Avoid Bad Publicity
- 43. Develop a Targeted Marketing Database of Customers
- 44. Go Ahead, Toot Your Own Horn
- 45. Plan to Sell Your Sole
- Excellence in Public Service
- 46. When You're Not Managing, Motivating, and Marketing, Champion Causes
