Between Text and Image

Name: Between Text and Image | Updating research in screen translation
Brand: John Benjamins Publishing Company
Price: 123.99 EUR
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Updating research in screen translation

Delia Chiaro Christine Heiss Chiara Bucaria(Editor)

John Benjamins Publishing Company

1st Edition

Published on 14. August 2008

X, 292 pages

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978-90-272-9110-3 (ISBN)

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Between Text and Image
Editorial page
Title page
LCC data
Table of contents
Preface
Audiovisual translation comes of age
Recent developments and challenges in audiovisual translation research
1. A domain in its own right
1.1 A key year: 1995
1.2 Rapid institutionalisation
2. Piecemeal research
2.1 Before the turning point of the 1990s
2.2 A genre which has gained gradual recognition
2.3 Interlinguistic subtitling: the fragmented nature of studies
2.4 Isolated studies on other AVT modalities
3. AVT and translation studies: underlying research concepts
4. New challenges
4.1 The digital challenge
4.2 The challenge of accessibility and reception
4.3 The challenge of applied research
4.4 The challenge of training
5. Towards a conclusion
Electronic databases and corpora
ICT approaches
Forlixt 1 - The Forlì Corpus of Screen Translation
1. Introduction
2. Forlixt 1 - The Corpus
3. The Database: general architecture
Figure 1 Browsing system
4. Methods of analysis: how to investigate the link between linguistic data and the multimedia conte
5. Examples of macro-structures.
Figure 4. Distribution of the category body language in the corpus
Figure 5. Distribution of prosody among original and dubbed films
Figure 7. Joint distribution of prosody and discourse markers in original and dubbed films
6. Conclusions
Forlixt 1 - The Forlì Corpus of screen translation
1. New patterns in exploring microstructures
1.1 Words, dialogue and prosody
2. Approaches towards the classification of discourse markers
Figure1. Tree of categories for guided search
3. "dai" as a discourse marker
3.1 "dai" in original Italian dialogues
3.2 "dai" in dubbed dialogues
3.3 "dai" in compensatory strategies
4. Forlixt and the sociolinguistic description
New tools for translators
1. Introduction
2. Background
2.1 Interjections: a definition
2.2 Theoretical framework: moulding two perspectives
3. Aims and applicability of this prototype
3.1 Is there really a need to create a dictionary of interjections?
3.2 General characteristics
3.2.1 Superstructure
3.2.2 Macrostructure
3.2.3 Microstructure
4. Conclusions
Linguistic approaches
Spoken language in film dubbing
1. Introduction
1.1 A target-language perspective in the study of spoken language in dubbing
2. A selection of spoken features
2.1 Personal pronouns
2.2 Syntactic organization
2.3 Weak connectors
2.4 Marked word orders
2.5 Summary of findings
3. A closer look at marked word orders
3.1 Interference
3.2 Routines in dubbed language
4. Conclusions
High felicity
1. Introduction
2. Background
2.1 Extralinguistic Culture-bound References (ECRs)
2.2 Taxonomy of subtitling strategies
2.3 Limiting parameters: Media-specific constraints and Transculturality
3. Quality assessment
4. The basic unit of translation in subtitling
5. Locution
6. Communication structure
7. Primary illocutionary point analysis
8. Conclusion
Inserts in modern script-writing and their translation into Spanish
1. Introduction
2. The translation of inserts into Spanish
2.1 Interjections
2.2 Greetings and farewells
2.3 Attention signals
2.4 Hesitators
2.5 Politeness formulae
2.6 Discourse markers
3. Conclusions
Perception and quality
Empirical approaches
The perception of dubbese
1. Introduction
2. Dubbese
3. The Audiovisual Market in Italy
4. The Study
4.1 Research questions
4.2 The methodology
4.2.1 The corpus
4.2.2 A working taxonomy: Four operational categories
4.2.3 The questionnaire: Design and administration
Figure 4. The sample: demographic and socioeconomic data
5. The results
5.1 Attitudes and preferences
5.2 Declared versus actual understanding
Table 1. Declared vs. Actual understanding
6. Conclusions
Acceptance of the norm or suspension of disbelief?
1. Introduction
2. The study
2.1 The methodology
2.1.1 The questionnaire
2.1.2 The sample
2.2 Formulaic language
Figure 1. Graphic metric rating scale
3. Results and observations
Figure 2. Likelihood of occurrence average scores
Table 1. Average likelihood scores for the three audience samples
Table 2. Comparison of partial GPLO scores according to education
4. Conclusions
Measuring the perception of the screen translation of Un Posto al Sole
1. Introduction
2. About the research
3. About the programme
3.1 Ratings and audience composition
3.2 Settings and content
4. Subtitles
4.1 Chosen strategies
4.2 Formal and textual constraints
5. Methodology
5.1 Main hypothesis
5.2. The videotape
5.2.1 Out-of-awareness elements
5.3 The sample
5.4 The questionnaire
6. Survey queries and results
6.1 Familiarity with Neapolitan culture
6.2 Knowledge of the programme and of its subtitled version
6.3 Neapolitan dialectal expressions
Table 1. Examples of Neapolitan utterances translated into standard English
6.4 The shift from standard Italian to dialectal inflections
6.5 The 'caciucco' scene
7. Conclusions
Cultural and psycholinguistic approaches
Taming teen-language
1. Introduction
2. Buffy the Vampire Slayer, language and teenage identity
3. The Italian adaptation of Buffy the Vampire Slayer
3.1 Normalizing Buffyspeak
Table 1. Register differences in the adaptation of Buffyspeak
Table 2. Standardization of Buffyspeak
Table 3. Neutralization of pop culture references
Table 4. Slang features retained in the Italian adaptation
3.2 Normalizing gender
Table 5. Normalization of gender in Italian adaptation (1)
Table 6. Normalization of gender in Italian adaptation (2)
4. Television dubbing, ideology and the representation of teenagers
5. Conclusions
From darkness to light in subtitling
1. From darkness to light in subtitling
2. Human rights and films: activism through production, distribution and translation
3. The multifarious language of the films and the subtitlers' experience
3.1 Original Child Bomb
Figure 1. Shot from the initial sequence of Original Child Bomb
Table 1. Original Child Bomb: Italian subtitles for one of the opening scenes
Table 2: Original Child Bomb: English subtitles and their Italian translation
Figure 2. Tales of Japanese survivors as subtitled in Original Child Bomb
3.2 The other side of burka
Table 3. The Other Side of Burka: the pitfalls of interpreting incorrect pivot titles
Table 4. The Other Side of Burka: the burden of emotional words in translation
Figure 3. A woman speaking out on her rights in The Other Side of Burka
4. Subtitlers' training and research: opportunities and hopes
Subtitles and line-breaks
Introduction
1. Subtitling and reading
2. Premises
Table 1. Corpus
3. Analysis and discussion
3.1 Noun phrases
3.2 Prepositional phrases
3.3 Verb phrases
3.4 The sentence level
4. Concluding remarks
The localization of promotional discourse on the internet
1. Introduction
2. Promotional discourse
2.1 Hybridity based on the combination of non-verbal and verbal elements
2.2 Hybridity based on language selection
3. The Internet as a medium for promotion and translation
3.1 A new concept of text
4. The translation of promotional discourse on the Internet
4.1 The localization of a website: Lancôme
4.1.1 The product
4.1.2 Medium restrictions
4.1.3 Lexical choice and style
5. Conclusions
Issues of quality in screen translation
1. Introduction
2. Quality and translation
2.1 Approaches to quality assessment in Translation Studies
2.2 Quality assessment in Screen Translation
2.2.1 Europe and the issue of quality standards in st
3. Potential solutions
3.1 Total Quality Management
3.2 Customer satisfaction
3.3 The Kano model
3.3.1 Applying the model
4. Conclusions
Figure 1. The dubbing cycle
Figure 2. Kano model
Filmography
Films
Index
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