Emotion and Reason in Consumer Behavior
1st Edition
Published on 14. August 2006
184 pages
978-1-136-40689-8 (ISBN)
Description
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
File size
1,51 MB
ISBN-13
978-1-136-40689-8 (9781136406898)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Arjun Chaudhuri
Emotion and Reason in Consumer Behavior
Book
01/2006
1st Edition
Butterworth-Heinemann
€193.50
Shipment within 15-20 days
Person
Arjun Chaudhuri
Content
Chapter 1 Introduction; Chapter 2 Emotion and Reason; Chapter 3 Attitude Formation; Chapter 4; Chapter 5; Chapter 6 Personality and the Self; Chapter 7 Risk; Chapter 8 Trust and Commitment; Chapter 9 Value;
