Key Concepts in e-Commerce
Published on 22. March 2007
328 pages
978-0-230-20672-4 (ISBN)
Description
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
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Alan Charlesworth
Key Concepts in e-Commerce
Book
03/2007
Red Globe Press
€45.30
Shipment within 15-20 days
Person
ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).
Content
Consists of approximately 1200 entries, organized alphabetically.
