Key Concepts in e-Commerce
Published on 22. March 2007
Book
Paperback/Softback
328 pages
978-0-230-51671-7 (ISBN)
Description
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
Reviews / Votes
'No doubt in my mind that this needs to be published.' - Paul Griseri, UCL, UK 'This is a worthy addition to the Key Concepts series and a valuable supporting asset for students...' - Jonathan Groucutt, Oxford Brookes University, UKMore details
Series
Edition
2007
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 18 mm
Weight
417 gr
ISBN-13
978-0-230-51671-7 (9780230516717)
DOI
10.1007/978-0-230-20672-4
Schweitzer Classification
Other editions
Additional editions
Alan Charlesworth
Key Concepts in e-Commerce
E-Book
03/2007
Bloomsbury Academic
€31.19
Available for download
Alan Charlesworth
Key Concepts in e-Commerce
E-Book
03/2007
1st Edition
Bloomsbury Academic
€35.49
Available for download
Person
ALAN CHARLESWORTH is a Senior Lecturer in marketing and e-marketing. He has been involved in e-commerce as a practitioner, consultant, trainer and educator since 1996, and is co-author of Online Marketing A Customer-Led Approach (OUP, 2007).
Content
Consists of approximately 1200 entries, organized alphabetically.