Brand Identity Essentials
100 Principles for Designing Logos and Building Brands
Published on 1. October 2010
208 pages
978-1-61058-068-7 (ISBN)
Description
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
More details
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
300
ISBN-13
978-1-61058-068-7 (9781610580687)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Kevin Budelmann | Yang Kim | Curt Wozniak
Brand Identity Essentials
100 Principles for Designing Logos and Building Brands
Book
09/2010
Rockport Publishers
€50.95
Article exhausted; check different version
Persons
Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmAEs founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities.Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmAEs founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities.Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com
Content
- Cover
- Title
- Dedication
- Contents
- Introduction
- IMAGERY
- 1. Illustrative Logos
- 2. Visual Style
- 3. An Aesthetic Niche
- COLOR
- 4. Color Choices
- 5. Applied Color
- 6. Color Power
- DIMENSION
- 7. 3-D Logos
- 8. Physical Elements
- 9. A Sense of Place
- CONTRAST
- 10. Contrast in Composition
- 11. Contrasting Elements
- 12. Being Different
- SHAPE
- 13. Logo Shapes
- 14. Shape Patterns
- 15. Shape and Meaning
- SYMBOLS
- 16. Cultural Symbols
- 17. Symbol Vocabularies
- 18. Brands as Symbols
- TYPOGRAPHY
- 19. Monograms and Word Marks
- 20. Type Choices
- 21. Type and Meaning
- WRITING
- 22. Names and Taglines
- 23. Editorial Style
- 24. Voice
- STORY
- 25. Logos as Storytellers
- 26. Narrative Applications
- 27. Brand Stories
- ORDER
- 28. Logo Structure
- 29. Program Consistency
- 30. What Is "On Brand"?
- VARIATION
- 31. Logo Flexibility
- 32. Flexible Systems
- 33. Brands that Surprise
- PERSONALIZATION
- 34. Personal Logos
- 35. Inclusive Programs
- 36. My Brand
- PSYCHOLOGY
- 37. Marks and Meaning
- 38. Program Context
- 39. Brand Psychology
- PROCESS
- 40. Idea Generation
- 41. Prototyping
- 42. Strategic Foundations
- PRODUCTION
- 43. Production Methods
- 44. "Image" as a Verb
- 45. New Sources of Meaning
- DIGITAL IDENTITY
- 46. Pictures in Pixels
- 47. Building an Online Identity
- 48. Digital Brands
- TRENDS
- 49. Logo Trends
- 50. Popular Culture
- 51. Macro Trends
- SHORTCUTS
- 52. Do the Right Thing
- 53. Program Investments
- 54. Walk the Talk
- SOCIAL MEDIA
- 55. New Interactions
- 56. Social Innovation
- 57. Transparent Brands
- MULTIPLES
- 58. Ingredient Brands
- 59. Standards of Hierarchy
- 60. Managing Multiple Brands
- INTELLECTUAL PROPERTY
- 61. Trademarks
- 62. Trade Dress
- 63. Owning an Aesthetic
- DOCUMENTATION
- 64. Logo Specs
- 65. Application Rules
- 66. Brand Bibles
- EVOLUTION
- 67. Logos Lifecycles
- 68. Planning for Change
- 69. Change Strategy
- COMPETITION
- 70. Dueling Logos
- 71. Programs That Stand Out
- 72. Competitive Landscape
- ORIGINALITY
- 73. Timelessness
- 74. Taking Chances
- 75. The Human Element
- WIT
- 76. Logos with a Sense of Humor
- 77. Fun with Programs
- 78. Funny Brands
- IDEALISM
- 79. Standing for Something
- 80. Building toward Something
- 81. Promising Something
- AUTHENTICITY
- 82. The Truth Comes Out
- 83. Authenticity Grows
- 84. Honesty Is Sustainable
- COMMITMENT
- 85. Stick with a Good Idea
- 86. Program Confidence
- 87. Decisive Brands
- STRATEGY
- 88. The Sign of a Promise
- 89. Customer Immersion
- 90. Positioning
- RESEARCH
- 91. Do Your Homework
- 92. Constraints and Opportunities
- 93. Know Your Customer
- TOUCHPOINTS
- 94. Experiencing the Logo
- 95. Connecting the Dots
- 96. Customer Experience Planning
- INSPIRATION
- 97. A Good Idea
- 98. Contextual Inspiration
- 99. 99% Perspiration
- SIMPLICITY
- 100. Keep It Simple
- Contributor Index
- Acknowledgments
- About People Design
