Brand Identity Essentials
100 Principles for Designing Logos and Building Brands
Published on 1. September 2010
Book
Hardback
208 pages
978-1-59253-578-1 (ISBN)
Description
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
More details
Language
English
Place of publication
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
300
Dimensions
Height: 260 mm
Width: 222 mm
Weight
977 gr
ISBN-13
978-1-59253-578-1 (9781592535781)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Kevin Budelmann | Yang Kim | Curt Wozniak
Brand Identity Essentials
100 Principles for Designing Logos and Building Brands
E-Book
10/2010
Rockport Publishers
€38.99
Available for download
Persons
Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmAEs founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities. Since 1997, Peopledesign has been helping clients discover the needs of their customers, working with leaders inside small and large organizations to translate their value propositions into brand experiences designed to meet those customer needs. In Brand Identity Essentials, the firmAEs founders, Yang Kim and Kevin Budelmann, and senior editor Curt Wozniak, break down the essential elements that go into building strong, future-proof brand identities.
Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com
Curt Wozniak is a copywriter with People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. http://www.peopledesign.com