The Management of International Tourism (RLE Tourism)
Published on 20. May 2013
224 pages
978-1-135-08317-5 (ISBN)
Description
International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
the impact of environmental issues on tourism management
tourism demand and forecasting
the key methods of operation of companies within the industry
the functional areas of marketing, finance, organization and staffing
research and innovation
corporate strategy.
The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
the impact of environmental issues on tourism management
tourism demand and forecasting
the key methods of operation of companies within the industry
the functional areas of marketing, finance, organization and staffing
research and innovation
corporate strategy.
The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Product notice
Reflowable
File size
4,51 MB
ISBN-13
978-1-135-08317-5 (9781135083175)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Stephen F. Witt | Michael Brooke | Peter Buckley
The Management of International Tourism (RLE Tourism)
Book
04/2014
1st Edition
Routledge
€76.94
Shipment within 10-20 days
Michael Brooke | Peter Buckley | Stephen F. Witt
The Management of International Tourism (RLE Tourism)
Book
12/2012
1st Edition
Routledge
€215.41
Shipment within 15-20 days
Persons
Multivolume collection by leading authors in the field
Content
List of tables, figures. Preface. 1. The Environment of International Tourism 2. The International Tourism Industry 3. Tourism demand 4. Methods of Operation 5. The International Marketing of Tourism 6. Finance and Control 7. Organization and Staffing. 8. Research and Innovation 9. Corporate Strategies for International Tourism.10. International Tourism: The Future. References. Index.
