Implementing International Services
A Tailorable Method for Market Assessment, Modularization, and Process Transfer
1st Edition
Published on 30. September 2011
VIII, 455 pages
978-3-8349-6445-8 (ISBN)
Description
The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
More details
Series
Language
English
Place of publication
Wiesbaden
Germany
Publishing group
Betriebswirtschaftlicher Verlag Gabler
Target group
Professional and scholarly
Illustrations
VIII, 455 p. 109 illus.
File size
9,43 MB
ISBN-13
978-3-8349-6445-8 (9783834964458)
DOI
10.1007/978-3-8349-6445-8
Schweitzer Classification
Other editions
Additional editions
Tilo Böhmann | Wolfgang Burr | Thomas Herrmann
Implementing International Services
A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Book
09/2011
1st Edition
Springer Gabler
€53.49
Shipment within 7-9 days
Persons
Prof. Dr. Tilo Böhmann, International Business School of Service Management/University of Hamburg, Germany
Prof. Dr. Wolfgang Burr, University of Stuttgart, Germany
Prof. Dr. Thomas Herrmann, Ruhr-Universität Bochum, Germany
Prof. Dr. Helmut Krcmar, Technische Universität München, Germany
Prof. Dr. Wolfgang Burr, University of Stuttgart, Germany
Prof. Dr. Thomas Herrmann, Ruhr-Universität Bochum, Germany
Prof. Dr. Helmut Krcmar, Technische Universität München, Germany
Content
Service Management; Internationalization of Services; Business Process Management; Service Engineering; Modularization
