Getting Started in Speaking, Training, or Seminar Consulting
Published on 28. February 2002
272 pages
978-0-471-43694-2 (ISBN)
Description
How to make a living speaking, training, and running workshops andseminars
Expert Bob Bly shares his secrets for earning $1,000 to $5,000 aday, or more, as a self-employed speaker, lecturer, or trainer. Heshows readers, step-by-step, everything they need to know to becomepolished speakers, create winning presentations, find a marketniche, set fees, get bookings, and much more. Aspiring speakerswill learn about the corporate training market-who buys training,what the hot topics are, how to package and sell training courses,and what to charge.
Bob Bly (Dumont, NJ) is an independent copywriter, advertisingconsultant, bestselling author, popular lecturer, and highlysuccessful trainer.
More details
Other editions
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Book
12/2000
Wiley
€37.50
Shipment within 10-20 days
Person
ROBERT BLY is an author, copywriter, consultant, trainer, and seminar leader. He has written more than 100 articles and forty-five books, including Secrets of a Freelance Writer, The Elements of Technical Writing, and The Elements of Business Writing. His articles have appeared in such publications as Cosmopolitan, New Jersey Monthly, and Writer's Digest. He has been a featured speaker at writers' conferences nationwide.
Content
Acknowledgments.
Introduction.
Overview of the Speaking, Training, and Seminar Business.
Picking a Topic.
Putting Together Your Program.
Getting Good.
Market Opportunity #1: Keynotes and Breakouts.
Market Opportunity #2: Corporate Training.
Market Opportunity #3: Self-Sponsored Public Seminars.
Market Opportunity #4: Colleges and Public Seminar Companies.
Marketing Yourself to Meeting Planners.
Marketing Yourself to Training Directors and Human ResourcesDepartments.
Promoting Yourself on the Internet.
Contracts, Letters of Agreement, Fees, Terms.
The 4 R's: Making Money from Referrals, Repeat Business, Reprints,and Resales.
Boosting Your Speaking Income with Information Products.
Increasing Your Income Through Consulting.
Appendix A: Bibliography.
Appendix B: Software.
Appendix C: Forms.
Appendix D: Organizations and Public Seminar Companies.
Appendix E: Recommended Vendors.
Appendix F: Sample Documents.
Appendix G: Web Sites.
Appendix H: Consulting and Speaking Specialties andIndustries.
Appendix I: Credit Card Merchant Accounts.
Index.
About the Author.
