
Getting Started in Speaking, Training, or Seminar Consulting
Robert W. Bly(Author)
Wiley (Publisher)
Published on 14. December 2000
Book
Paperback/Softback
XII, 260 pages
978-0-471-38882-1 (ISBN)
Description
How to make a living speaking, training, and running workshops and seminars
Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step, everything they need to know to become polished speakers, create winning presentations, find a market niche, set fees, get bookings, and much more. Aspiring speakers will learn about the corporate training market-who buys training, what the hot topics are, how to package and sell training courses, and what to charge.
Bob Bly (Dumont, NJ) is an independent copywriter, advertising consultant, bestselling author, popular lecturer, and highly successful trainer.
More details
Product info
Paperback
Series
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 15 mm
Weight
424 gr
ISBN-13
978-0-471-38882-1 (9780471388821)
Schweitzer Classification
Other editions
Additional editions

E-Book
02/2002
Wiley
€25.99
Available for download
Person
ROBERT BLY is an author, copywriter, consultant, trainer, and seminar leader. He has written more than 100 articles and forty-five books, including Secrets of a Freelance Writer, The Elements of Technical Writing, and The Elements of Business Writing. His articles have appeared in such publications as Cosmopolitan, New Jersey Monthly, and Writer's Digest. He has been a featured speaker at writers' conferences nationwide.
Content
Acknowledgments.
Introduction.
Overview of the Speaking, Training, and Seminar Business.
Picking a Topic.
Putting Together Your Program.
Getting Good.
Market Opportunity #1: Keynotes and Breakouts.
Market Opportunity #2: Corporate Training.
Market Opportunity #3: Self-Sponsored Public Seminars.
Market Opportunity #4: Colleges and Public Seminar Companies.
Marketing Yourself to Meeting Planners.
Marketing Yourself to Training Directors and Human Resources Departments.
Promoting Yourself on the Internet.
Contracts, Letters of Agreement, Fees, Terms.
The 4 R's: Making Money from Referrals, Repeat Business, Reprints, and Resales.
Boosting Your Speaking Income with Information Products.
Increasing Your Income Through Consulting.
Appendix A: Bibliography.
Appendix B: Software.
Appendix C: Forms.
Appendix D: Organizations and Public Seminar Companies.
Appendix E: Recommended Vendors.
Appendix F: Sample Documents.
Appendix G: Web Sites.
Appendix H: Consulting and Speaking Specialties and Industries.
Appendix I: Credit Card Merchant Accounts.
Index.
About the Author.