Data Science for Marketing Analytics
Achieve your marketing goals with the data analytics power of Python
Published on 23. September 2024
420 pages
978-1-78995-210-0 (ISBN)
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Edition
Digital original
Language
English
Place of publication
Birmingham
United Kingdom
Target group
Professional and scholarly
US School Grade: College Graduate Student
Edition type
Digital original
File size
27,66 MB
ISBN-13
978-1-78995-210-0 (9781789952100)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
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Mirza Rahim Baig Baig | Gururajan Govindan Govindan | Vishwesh Ravi Shrimali Shrimali
Data Science for Marketing Analytics
A practical guide to forming a killer marketing strategy through data analysis with Python
E-Book
06/2024
2nd Edition
Packt Publishing Limited
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Additional editions
Tommy Blanchard | Debasish Behera | Pranshu Bhatnagar
Data Science for Marketing Analytics
Achieve your marketing goals with the data analytics power of Python
Book
03/2019
Packt Publishing
€52.10
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Persons
Blanchard Tommy :
Tommy Blanchard earned his PhD from the University of Rochester and did his postdoctoral training at Harvard. Now, he leads the data science team at Fresenius Medical Care North America. His team performs advanced analytics and creates predictive models to solve a wide variety of problems across the company.Behera Debasish :
Debasish Behera works as a data scientist for a large Japanese corporate bank, where he applies machine learning/AI to solve complex problems. He has worked on multiple use cases involving AML, predictive analytics, customer segmentation, chat bots, and natural language processing. He currently lives in Singapore and holds a Master's in Business Analytics (MITB) from the Singapore Management University.Bhatnagar Pranshu :
Pranshu Bhatnagar works as a data scientist in the telematics, insurance, and mobile software space. He has previously worked as a quantitative analyst in the FinTech industry and often writes about algorithms, time series analysis in Python, and similar topics. He graduated with honors from the Chennai Mathematical Institute with a degree in Mathematics and Computer Science and has completed certification courses in Machine Learning and Artificial Intelligence from the International Institute of Information Technology, Hyderabad. He is based in Bangalore, India.
Tommy Blanchard earned his PhD from the University of Rochester and did his postdoctoral training at Harvard. Now, he leads the data science team at Fresenius Medical Care North America. His team performs advanced analytics and creates predictive models to solve a wide variety of problems across the company.Behera Debasish :
Debasish Behera works as a data scientist for a large Japanese corporate bank, where he applies machine learning/AI to solve complex problems. He has worked on multiple use cases involving AML, predictive analytics, customer segmentation, chat bots, and natural language processing. He currently lives in Singapore and holds a Master's in Business Analytics (MITB) from the Singapore Management University.Bhatnagar Pranshu :
Pranshu Bhatnagar works as a data scientist in the telematics, insurance, and mobile software space. He has previously worked as a quantitative analyst in the FinTech industry and often writes about algorithms, time series analysis in Python, and similar topics. He graduated with honors from the Chennai Mathematical Institute with a degree in Mathematics and Computer Science and has completed certification courses in Machine Learning and Artificial Intelligence from the International Institute of Information Technology, Hyderabad. He is based in Bangalore, India.
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