Strategy in Transition
Published on 4. February 2009
320 pages
978-1-4051-4252-6 (ISBN)
Description
The bursting of the 'dotcom bubble' and the terroristattacks of September 11, 2001, have brought into question receivedwisdom about strategy. This volume reviews the lessons to be learntfrom these events, and proposes that, as a result, strategy in thetwenty-first century will have to develop along new lines.
Comprising a series of outstanding contributions by experts inthe field, the collection focuses on changes that are occurring inhow strategy is viewed, formulated and analysed, and looks forwardto the future of strategic management. It discusses the emergenceof new modes of thinking, new models, and new processes, and laysfoundations on which strategy can build in future.
Reviews / Votes
"Richard Bettis is one of the great contributors to currentstrategic thinking. This book highlights the key issues that aredriving recent strategy research in complex and uncertain businessenvironments. It helps us to understand why innovation, adaptation,learning and the management of intangible resources are at theheart of managerial decision-making for the 21st century." SusanSegal-Horn, The Open University Introduction to Strategy in Transition offers acollection of 12 excellent articles from Strategic ManagementSociety's International Conference held in San Francisco. Papersincluded in Professor Bettis' book represent cutting edgecontributions to the strategy literature with enduring implicationsfor both academics and executives. Saeed Samiee, University ofTulsaMore details
Other editions
Additional editions
Richard A. Bettis
Strategy in Transition
Book
11/2004
Wiley
€76.74
Article exhausted; check different version
Person
Richard A. Bettis is Luther H. Hodges DistinguishedProfessor of Strategic Management in the Kenan-Flagler BusinessSchool at the University of North Carolina, Chapel Hill. Formerly aProduct Development Engineer at General Motors, he is a leadingacademic, a consulting editor of the Academy of ManagementReview, and a member of the review boards of several leadingmanagement journals.
Content
List of Contributors.
Introduction to Strategy in Transition (Richard A. Bettis).
1. Incumbent's Adaption and Capability Building on theInternet: Empirical Tests of Innovativeness in the US BankingIndustry (Carmen Weigelt).
2. Competitive Advantage, Knowledge Assets and Group-LevelEffects: An Empirical Study of Global Investment Banking (BorisDurisin and Greg von Krogh).
3. Happy Kids and Mature Losers: Differentiating the DominantLogics of Successful and Unsucessful Firms in Emerging Markets(Krzysztof Oblój and Michael G. Pratt).
4. A Strategic Perspective on Capital Structure: TheImplications of Trying to be an Innovator (Jonathan P.O'Brien).
5. The Value of Managerial Learning in R&D (PaoloBoccardelli, Alessandro Grandi, Mats G. Magnusson, and RaffaeleOriani).
6. The Paradox of Social Capital: Structural, Cognitive andRelational Dimensions (Linda F. Edelman, Michael Bresnen, SueNewell, Harry Scarbrough and Jacky Swann).
7. Strategic Innovation in Financial Services (Laura A.Costanzo).
8. The Role of Organizational Culture in the Corporate BrandingProcess at Silicon Valley Firms (Stanley J. Kowalczyk).
9. Intangible Capital in Industrial Research: Effects of NetworkPosition on Individual Inventive Productivity (Jukka-PekkaSalmenkaita).
10. The Impact of Intangible Resources: How OrganizationReputation and Employee Know-How Affect Performance (Alice C.Stewart and Henry Y. Zheng).
11. The Fall of a Silicon Valley Icon: Was Apple Really BetamaxRedux (Joel West).
Index.
