Digital Selling
Successful Strategies and Tools for B2B Marketing and Sales
1st Edition
Published on 2. March 2017
258 pages
978-3-903030-38-1 (ISBN)
Description
Digitalization is today's biggest buzzword. The subscription-based business model has not only revolutionized how software solutions are delivered, but it has also played a decisive role in sales and marketing at companies around the world.
This book is dedicated to guide you down the first steps of your journey to subscription-based business models, customized marketing with digitalized sales and customer success management.
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Nicolai Barth | Marina Brenner | Ben Faranda
Digital Selling
Successful Strategies and Tools for B2B Marketing and Sales
Book
03/2017
1st Edition
Studia Universitätsverlag Innsbruck
€39.00
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