Creating and Delivering Your Value Proposition
Managing Customer Experience for Profit
1st Edition
Published on 3. October 2009
232 pages
978-0-7494-5859-1 (ISBN)
Description
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
All prices
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Edition type
New edition
File size
2,83 MB
ISBN-13
978-0-7494-5859-1 (9780749458591)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Cindy Barnes | Helen Blake | David Pinder
Creating and Delivering Your Value Proposition
Managing Customer Experience for Profit
Book
01/2015
1st Edition
Kogan Page Ltd
€52.30
Shipment within 10-20 days
Cindy Barnes | Helen Blake | David Pinder
Creating and Delivering Your Value Proposition
Managing Customer Experience for Profit
Book
10/2009
1st Edition
Kogan Page Ltd
€52.40
Shipment within 10-20 days
Persons
Cindy Barnes is the founder and CEO of Futurecurve*. A product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development.
Helen Blake is a leading marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. Helen is currently on the Board of Futurecurve.
David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture. Visit David at www.pinderandco.com.
*Futurecurve is a leading management consultancy that helps organizations discover, create and build market-facing value. Visit Cindy and Helen at www.futurecurve.com.
Helen Blake is a leading marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. Helen is currently on the Board of Futurecurve.
David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture. Visit David at www.pinderandco.com.
*Futurecurve is a leading management consultancy that helps organizations discover, create and build market-facing value. Visit Cindy and Helen at www.futurecurve.com.
Content
Chapter - 00: Introduction; Chapter - 01: What do you really think about customers?; Chapter - 02: What is a value proposition?; Chapter - 03: The value-focused approach; Chapter - 04: Creating your value proposition; Chapter - 05: Value Proposition Builder: Market; Chapter - 06: Value Proposition Builder: The value experience; Chapter - 07: Value Proposition Builder: Offerings; Chapter - 08: Value Proposition Builder: Benefits; Chapter - 09: Value Proposition Builder: Alternatives and differentiation; Chapter - 10: Value Proposition Builder: Proof; Chapter - 11: Value proposition template and value proposition statement; Chapter - 12: Message development; Chapter - 13: Implementation; Chapter - 14: Starting and sustaining; Chapter - 15: The value-focused enterprise
