
Creating and Delivering Your Value Proposition
Managing Customer Experience for Profit
Kogan Page Ltd (Publisher)
1st Edition
Published on 3. October 2009
Book
Paperback/Softback
232 pages
978-0-7494-5512-5 (ISBN)
Description
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Reviews / Votes
"Value Propositions are the most useful selling tools marketing has ever created, although - up until now - theres been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need."More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 13 mm
Weight
360 gr
ISBN-13
978-0-7494-5512-5 (9780749455125)
Schweitzer Classification
Other editions
Additional editions

Cindy Barnes | Helen Blake | David Pinder
Creating and Delivering Your Value Proposition
Managing Customer Experience for Profit
Book
01/2015
1st Edition
Kogan Page Ltd
€52.30
Shipment within 10-20 days

Cindy Barnes | Helen Blake | David Pinder
Creating and Delivering Your Value Proposition
Managing Customer Experience for Profit
E-Book
10/2009
1st Edition
Kogan Page Ltd
from
€69.39
Available for download
Persons
Author
Cindy Barnes is a business innovator and strategist. She founded Futurecurve after many years with Capgemini where she lead service development, sales, marketing, co-created new business units and was a client-side consultant. She began her career in engineering running large scale unionised factories for Smiths Group. She led R&D for Panavision where she developed a leading-edge technical product range which is still their most profitable range to date.
Cindy Barnes has studied engineering, physics, operations management and psychology and is the co-author of Creating and Delivering your Value Proposition published in 2009 by Kogan Page. She is clinically qualified in Transactional Analysis, a member of the British Association of Counselling and Psychotherapy, the British Psychological Society and holds an MBA.
ISNI: 0000 0000 6047 1040
ISNI: 0000 0000 6047 1040
Helen Blake is a strategist and B2B marketer. She spent over 20 years in senior positions for leading organisations including Accenture, Capgemini and KPMG, as well as creating growth strategies within new start-ups and mid-sized companies.
Helen Blake is trained in Transactional Analysis and a member of the International Transactional Analysis Association, is an alumna of Stanford University Business School and is the co-author of the best-selling book Creating and Delivering your Value Proposition published in 2009 by Kogan Page.
ISNI: 0000 0000 6070 2240
ISNI: 0000 0000 6070 2240
David Pinder is an expert communicator of complex ideas in writing, and has been chosen by major companies across the spectrum of business and technology to communicate complex ideas accessibly and compellingly. He is co-author Creating and Delivering Your Value Proposition (published by Kogan Page).
ISNI: 0000 0001 1462 3645
ISNI: 0000 0001 1462 3645
Content
-
- Chapter - 00: Introduction;
- Chapter - 01: What do you really think about customers?;
- Chapter - 02: What is a value proposition?;
- Chapter - 03: The value-focused approach;
- Chapter - 04: Creating your value proposition;
- Chapter - 05: Value Proposition Builder: Market;
- Chapter - 06: Value Proposition Builder: The value experience;
- Chapter - 07: Value Proposition Builder: Offerings;
- Chapter - 08: Value Proposition Builder: Benefits;
- Chapter - 09: Value Proposition Builder: Alternatives and differentiation;
- Chapter - 10: Value Proposition Builder: Proof;
- Chapter - 11: Value proposition template and value proposition statement;
- Chapter - 12: Message development;
- Chapter - 13: Implementation;
- Chapter - 14: Starting and sustaining;
- Chapter - 15: The value-focused enterprise