Writing For a Good Cause
Description
- Write the perfect proposal -- from the initial research and interviews to the final product
- Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds
- Create case statements and other big money materials -- also write, design, and print newsletters, and use the World Wide Web effectively
- Survive last-minute proposals and other crises -- with the Down-and-Dirty Proposal Kit!
Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
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Content
Introduction
PART 1: THE WACKY WORLD OF FUND RAISING
1. What Is Fund Raising, Anyway? The ABCs of the Nonprofit World2. Today's Development Office: Who Does What and Why
3. The Role of the Writer: Using Words for a Cause
Part 2: Writing the Perfect Proposal
4. The Marriage Proposal: Asking from Strength5. Getting Your Material Together: How to Research and Interview
6. Parts of a Proposal: Making Each Section Sing
7. After the Proposal: Thank-You Letters and Reports
Part 3: The Writer's Craft
8. Seat of Pants to Seat of Chair: How to Get Started9. Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again
10. Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished
11. The Persuasive Argument: From Angry Letters to Ads and Editorials
Part 4: Case Statements and Other Big-Money Materials
12. Case Statements: Striking a Noble Note13. Newsletters: How to Write, Edit, Design, and Print
14. Writing for the Electronic Age: E-mail and the World Wide Web
Part 5: So Now You're All Set, Right?
15. The Fund-Raising Writer's Survival Kit: What to Do When Stuff Happens
The Gotta-Get-It-Out-Right-Now, How-Late-Is-FedEx-Open? Down-And-Dirty Proposal Kit
A Philanthropist Is on Line 1: This Situation Calls for a ProposalFiguring Out What to Include: From Notes to Outline
Writing It Right: From Introduction to Reprise
How Late Did You Say They're Open? Proof, Package, and Out the Door
Appendix
ResourcesA Glossary of Design and Printing Terms
Index
About the authors
