Writing For A Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces

Contents

Introduction

PART 1: THE WACKY WORLD OF FUND RAISING

1. What Is Fund Raising, Anyway? The ABCs of the Nonprofit World

2. Today's Development Office: Who Does What and Why

3. The Role of the Writer: Using Words for a Cause

Part 2: Writing the Perfect Proposal

4. The Marriage Proposal: Asking from Strength

5. Getting Your Material Together: How to Research and Interview

6. Parts of a Proposal: Making Each Section Sing

7. After the Proposal: Thank-You Letters and Reports

Part 3: The Writer's Craft

8. Seat of Pants to Seat of Chair: How to Get Started

9. Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again

10. Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished

11. The Persuasive Argument: From Angry Letters to Ads and Editorials

Part 4: Case Statements and Other Big-Money Materials

12. Case Statements: Striking a Noble Note

13. Newsletters: How to Write, Edit, Design, and Print

14. Writing for the Electronic Age: E-mail and the World Wide Web

Part 5: So Now You're All Set, Right?

15. The Fund-Raising Writer's Survival Kit: What to Do When Stuff Happens

The Gotta-Get-It-Out-Right-Now, How-Late-Is-FedEx-Open? Down-And-Dirty Proposal Kit

A Philanthropist Is on Line 1: This Situation Calls for a Proposal

Figuring Out What to Include: From Notes to Outline

Writing It Right: From Introduction to Reprise

How Late Did You Say They're Open? Proof, Package, and Out the Door

Appendix

Resources

A Glossary of Design and Printing Terms

Index

About the authors