Career Distinction
Stand Out by Building Your Brand
Published on 27. September 2007
224 pages
978-0-470-14905-8 (ISBN)
Description
Praise for Career Distinction
"Hands down, this book is the bible on branding for yourcareer!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolledthe concept of personal branding for my clients for years. Now, forthe first time ever, I have an outstanding resource torecommend--Career Distinction by William Arruda and Kirsten Dixson.This book details the concept of personal branding in a magnificentand easy-to-digest presentation that is a must-buy for everyserious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of theCareer Masters Institute
"Arruda and Dixson are widely respected in the global careercoaching community as gurus who not only teach but live thepersonal branding model, and their expertise and passion showthrough on every page of this practical, indispensable book. Ihighly recommend it to all who want to distinguish themselves fromthe competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management andauthor of The Unofficial Guide to Landing a Job
More details
Other editions
Additional editions
Book
06/2007
1st Edition
Wiley
€22.00
Shipment within 10-20 days
Persons
William Arruda--dubbed the "Personal Branding Guru" bymedia and clients alike--combined his international brandingexpertise with his passion for people to found Reach, the world'sfirst human branding consultancy. A sought-after globalspokesperson on personal branding, he counts many of the Fortune100 companies as clients. He has appeared on the BBC, DiscoveryChannel, Fox News Live, and in Time magazine.
Kirsten Dixson is a career management consultant who isan authority on building credible online identities for careersuccess. She founded Brandego® and is a partner in Reach,where she established an online identity training program forpersonal brand strategists. She delivers keynote speeches andserves as a media resource on career technology topics.
Content
Foreword.
Preface.
Acknowledgments.
1. Understand the Future of Work.
2. Adopt the Career Distinction Mindset.
3. Brand Yourself for Career Success.
STEP 1. EXTRACT - UNEARTH YOUR UNIQUE PROMISE OFVALUE.
4. Know Yourself to Grow Yourself.
5. Remember, It's What They Think That Counts.
6. Define Your Brand Community.
7. Tell Your Brand Story.
STEP 2. EXPRESS - COMMUNICATE YOUR BRAND TO YOUR TARGETAUDIENCE.
8. Create Your Career-Marketing Tools.
9. Express Yourself.
10. Assess Your Online Identity.
11. Build Your Brand in Bits and Bytes.
STEP 3. EXUDE - MANAGE YOUR BRAND ENVIRONMENT.
12. Be On-Brand in All That You Do.
13. Get a Visual Identity.
14. Increase Your Career Karma.
Summary: Evolve and Resolve.
Appendix.
Index.
About the Authors.
