Career Distinction
Stand Out by Building Your Brand
1st Edition
Published on 12. June 2007
Book
Hardback
224 pages
978-0-470-12818-3 (ISBN)
Description
Praise for Career Distinction
"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Product notice
sewn/stitched
Paper over boards
With dust jacket
Illustrations
Charts: 7 B&W, 0 Color; Screen captures: 6 B&W, 0 Color; Tables: 13 B&W, 0 Color; Exhibits: 2 B&W, 0 Color
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 17 mm
Weight
487 gr
ISBN-13
978-0-470-12818-3 (9780470128183)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
12/2010
Wiley
€14.99
Available for download
E-Book
09/2007
Wiley
€14.99
Available for download
Persons
WILLIAM ARRUDA-dubbed the "Personal Branding Guru" by media and clients alike-combined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, Fox News Live, and in Time magazine.
KIRSTEN DIXSON is a career management consultant who is an authority on building credible online identities for career success. She founded Brandego (R) and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote speeches and serves as a media resource on career technology topics.
KIRSTEN DIXSON is a career management consultant who is an authority on building credible online identities for career success. She founded Brandego (R) and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote speeches and serves as a media resource on career technology topics.
Content
Foreword vii
Preface ix
Acknowledgments xv
1. Understand the Future of Work 1
2. Adopt the Career Distinction Mindset 11
3. Brand Yourself for Career Success 23
Step One Extract-Unearth Your Unique Promise of Value
4. Know Yourself to Grow Yourself 33
5. Remember, It's What They Think That Counts 45
6. Define Your Brand Community 57
7. Tell Your Brand Story 69
Step Two Express-Communicate Your Brand to Your Target Audience
8. Create Your Career-Marketing Tools 81
9. Express Yourself 97
10. Assess Your Online Identity 115
11. Build Your Brand in Bits and Bytes 127
Step Three Exude-Manage Your Brand Environment
12. Be On-Brand in All That You Do 145
13. Get a Visual Identity 155
14. Increase Your Career Karma 171
Summary: Evolve and Resolve 185
Appendix 193
Index 197
About the Authors 207
Preface ix
Acknowledgments xv
1. Understand the Future of Work 1
2. Adopt the Career Distinction Mindset 11
3. Brand Yourself for Career Success 23
Step One Extract-Unearth Your Unique Promise of Value
4. Know Yourself to Grow Yourself 33
5. Remember, It's What They Think That Counts 45
6. Define Your Brand Community 57
7. Tell Your Brand Story 69
Step Two Express-Communicate Your Brand to Your Target Audience
8. Create Your Career-Marketing Tools 81
9. Express Yourself 97
10. Assess Your Online Identity 115
11. Build Your Brand in Bits and Bytes 127
Step Three Exude-Manage Your Brand Environment
12. Be On-Brand in All That You Do 145
13. Get a Visual Identity 155
14. Increase Your Career Karma 171
Summary: Evolve and Resolve 185
Appendix 193
Index 197
About the Authors 207