
Predictably Irrational, Revised and Expanded Edition
Description
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The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational
"A marvelous book... thought provoking and highly entertaining."
?Jerome Groopman, New York Times bestselling author of How Doctors Think
"Ariely not only gives us a great read; he also makes us much wiser."
?George Akerlof, 2001 Nobel Laureate in Economics
"Revolutionary."
?New York Times Book Review
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable?making us predictably irrational.
This landmark book in psychology and economics uncovers the hidden forces that shape our decisions:
- The Power of Price: Discover why a 50-cent aspirin can cure a headache that a one-cent aspirin can't.
- Behavioral Economics: Learn why we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup.
- The Cost of Social Norms: Understand the surprising reasons we are happy to do things for free but not when we are paid to do them.
- The Problem with Procrastination: Explore the struggles with self-control that cause us to consistently overpay, underestimate, and put things off.
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Person
Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is a founding member of the Center for Advanced Hindsight; a cocreator of the film documentary (Dis)Honesty: The Truth About Lies; and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, Irrationally Yours, Payoff, Dollars and Sense, and Amazing Decisions. His TED Talks have been viewed more than 27 million times. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.
Content
- Intro
- Title Page
- Dedication
- Contents
- Introduction: How an Injury Led Me to Irrationality and to the Research Described Here
- Chapter 1: The Truth about Relativity: Why Everything Is Relative-Even When It Shouldn't Be
- Chapter 2: The Fallacy of Supply and Demand: Why the Price of Pearls-and Everything Else-Is Up in the Air
- Chapter 3: The Cost of Zero Cost: Why We Often Pay Too Much When We Pay Nothing
- Chapter 4: The Cost of Social Norms: Why We Are Happy to Do Things, but Not When We Are Paid to Do Them
- Chapter 5: The Power of a Free Cookie: How Free Can Make Us Less Selfish
- Chapter 6: The Influence of Arousal: Why Hot Is Much Hotter Than We Realize
- Chapter 7: The Problem of Procrastination and Self-Control: Why We Can't Make Ourselves Do What We Want to Do
- Chapter 8: The High Price of Ownership: Why We Overvalue What We Have
- Chapter 9: Keeping Doors Open: Why Options Distract Us from Our Main Objective
- Chapter 10: The Effect of Expectations: Why the Mind Gets What It Expects
- Chapter 11: The Power of Price: Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't
- Chapter 12: The Cycle of Distrust: Why We Don't Believe What Marketers Tell Us
- Chapter 13: The Context of Our Character, Part I: Why We Are Dishonest, and What We Can Do about It
- Chapter 14: The Context of Our Character, Part II: Why Dealing with Cash Makes Us More Honest
- Chapter 15: Beer and Free Lunches: What Is Behavioral Economics, and Where Are the Free Lunches?
- Thanks
- List of Collaborators
- Bibliography and Additional Readings
- Notes
- About the Author
- Praise
- Also by Dan Ariely
- Copyright
- About the Publisher
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- E-reader: Bookeen, Kobo, Pocketbook, Sony, Tolino and many more (not Kindle).
The file format ePUB works well for novels and non-fiction books – i.e., „flowing” text without complex layout. On an e-reader or smartphone, line and page breaks automatically adjust to fit the small displays.
This eBook uses Watermark-DRM, a „soft” copy protection. This means that there are no technical restrictions to prevent illegal distribution. However, there is a personalised watermark embedded in the eBook that can be used to identify the purchaser of the eBook in the event of misuse and to provide evidence for legal purposes.
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