This Note's For You
Popular Music + Advertising = Marketing Excellence
Published on 20. January 2015
200 pages
978-1-63157-002-5 (ISBN)
Description
This Note's For You talks of the people who created the campaigns with the songs we remember the most.
From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little know fact that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign and that while taping the "Lose Yourself " video, the choir had no idea Eminem would show up. Originally The Doors were to be in the Cadillac commercials, not Led Zeppelin, but one of the members of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly.
This Note's For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go.
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Person
David Allan, PhD, is the chair and professor of music marketing at Saint Joseph's University in Philadelphia, PA. Allan brings to his academic career the experience from a 20 year plus career in radio broadcasting that began as a disc jockey and ended as a VP/GM for Clear Channel (now iHeartMedia). Allan has a BA in communications from American University, an MBA in marketing from Saint Joseph's University, and a PhD in mass media and communication from Temple University. Allan has published in the Journal of Consumer Research, Journal of Business Research, and the Journal of Advertising Research. He has been quoted in Billboard Magazine, USA Today, and The Wall Street Journal.
Content
Opening Act: The Brands .......................................................................xi
Synchronization and Transcription Licenses ...........................................xiii
Chapter 1 "Teach the World to Sing" ... Coca Cola (1971) ..............1
Chapter 2 New Generation ... Michael Jackson
and Pepsi (1983) ...............................................................9
Chapter 3 Grapevine ... Motown and the
California Raisins (1986) ................................................17
Chapter 4 "Revolution" ... The Beatles and Nike (1987) ................27
Chapter 5 "Be My Baby" ... The Ronettes and Levi's (1989) ...........35
Chapter 6 "Like A Rock" ... Bob Seger and Chevy (1991) ..............41
Chapter 7 "Start Me Up" ... The Rolling Stones and
Microsoft (1995) ............................................................47
Chapter 8 "Desert Rose" ... Sting and Jaguar (1999) ......................51
Chapter 9 "Pink Moon" ... Drake and VW (1999) .........................63
Chapter 10 "Find My Baby" ... Moby and American
Express (2000) ................................................................81
Chapter 11 "Days Go By" ... Dirty Vegas and Mitsubishi (2002) .....87
Chapter 12 "Lust for Life" ... Iggy Pop and
Royal Caribbean (2002) ..................................................99
Chapter 13 "Rock and Roll" ... Led Zeppelin
and Cadillac (2002) ......................................................105
Chapter 14 The Silhouettes ... Various Artists and Apple (2003) ....111
Chapter 15 Angels ... Bob Dylan and Victoria's Secret (2004) ........119
Chapter 16 "Love Train" ... O'Jays and Coors Light (2005) ............125
Chapter 17 "Back in Black" ... AC/DC and The Gap (2006) ..........131
Chapter 18 "The Hamsters" ... Various Artists and Kia (2008) .......137
Chapter 19 "Lose Yourself " ... Eminem and Chrysler (2011) .........153
Chapter 20 Horses and Dogs ... Fleetwood Mac, Passenger,
and Budweiser (2013 and 2014) ...................................159
Encore: The Bands ..............................................................................165
Notes..................................................................................................167
References ...........................................................................................175
Index .................................................................................................181
