Ethical AI in Marketing
Aligning Growth, Responsibility and Customer Trust
1st Edition
Published on 3. August 2025
288 pages
978-1-3986-2230-2 (ISBN)
Description
How can you harness AI in marketing while building trust and delivering lasting results?
Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage.
Drawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to:
- Develop AI strategies that align with brand values and long-term goals
- Apply governance frameworks to ensure ethical and compliant practices
- Leverage AI to deliver personalized experiences without compromising trust
- Optimize adoption by balancing innovation with responsible oversight
From navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape.
Themes include: AI strategy, ethical marketing, governance, personalization, innovation, trust building
Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage.
Drawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to:
- Develop AI strategies that align with brand values and long-term goals
- Apply governance frameworks to ensure ethical and compliant practices
- Leverage AI to deliver personalized experiences without compromising trust
- Optimize adoption by balancing innovation with responsible oversight
From navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape.
Themes include: AI strategy, ethical marketing, governance, personalization, innovation, trust building
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
File size
1,83 MB
ISBN-13
978-1-3986-2230-2 (9781398622302)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
08/2025
1st Edition
Kogan Page Ltd
€40.80
Shipment within 10-20 days
Book
08/2025
1st Edition
Kogan Page Ltd
€127.80
Shipment within 10-20 days
Person
Nicole M. Alexander is a marketing leader, educator, and AI ethics expert with over 25 years experience driving global growth, innovation and digital transformation. She serves as an adjunct professor at NYU, a lecturer at Columbia University and sits on the boards of Per Scholas and The Loveland Foundation. Her career includes senior roles as Global Head of Marketing at Meta, SVP of Innovation at Ipsos and VP of Innovation for Nielsen China. She holds an MSt in AI Ethics and Society from Cambridge and an Executive MBA from TRIUM, and divides her time between New York City and Mexico City.
Content
Chapter - 00: Introduction Section - ONE: Foundations of Ethical AI in Marketing Chapter - 01: Ethical AI in Modern Marketing Chapter - 02: Defining Ethical AI Principles for Marketing Chapter - 03: Human-Centered AI in Marketing Section - TWO: Turning Principles into Practice Chapter - 04: Navigating the Challenges and Seizing Opportunities Chapter - 05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit Section - THREE: Building Consumer Trust Through Ethical AI Marketing Chapter - 06: Consumer Trust and Perception of AI in Marketing Chapter - 07: Ethical Consumer Engagement in AI Marketing Chapter - 08: Governance and Oversight in Ethical AI Marketing Section - FOUR: Leading with Integrity and Future-Proofing Marketing Chapter - 09: Cultivating a Culture of Ethics Chapter - 10: The Evolving Landscape of AI Tools and Applications Chapter - 11: Navigating the Horizon: Continuous Learning and Adaptive Strategies Chapter - 12: Conclusion: A Call to Action for Ethical Leadership
