Essentials of Entrepreneurship and Small Business Management
4th Edition
Published on 15. June 2004
Book
Paperback/Softback
550 pages
978-0-13-149178-6 (ISBN)
Description
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.
The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.
More details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 275 mm
Width: 215 mm
Thickness: 21 mm
Weight
1175 gr
ISBN-13
978-0-13-149178-6 (9780131491786)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Thomas W. Zimmerer | Norman M. Scarborough | Doug Wilson
Essentials of Entrepreneurship and Small Business Management
United States Edition
Book
03/2007
5th Edition
Pearson
€99.03
Article exhausted; check for reprint
Previous edition
Thomas W. Zimmerer | Norman M. Scarborough
Essentials of Entrepreneurship and Small Business Management
Book
06/2004
4th Edition
Pearson
€63.08
Article exhausted; check for reprint
Content
I. THE CHALLENGE OF ENTREPRENEURSHIP.
1. The Foundations of Entrepreneurship.
2. Inside the Entrepreneurial Mind: From Ideas to Reality.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
3. Strategic Management and the Entrepreneur.
4. Forms of Ownership and Franchising.
5. Buying an Existing Business.
III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS.
6. Building a Marketing Plan.
7. E-Commerce and the Entrepreneur.
8. Advertising and Pricing for Profit.
IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS.
9. Managing Cash Flow.
10. Creating a Successful Financial Plan.
11. Crafting a Winning Business Plan.
IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.
11. Sources of Financing: Equity and Debt.
12. Choosing a Location and Layout.
13. Global Aspects of Entrepreneurship.
14. Building and Leading a Successful Team.
Endnotes.
Index.
1. The Foundations of Entrepreneurship.
2. Inside the Entrepreneurial Mind: From Ideas to Reality.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
3. Strategic Management and the Entrepreneur.
4. Forms of Ownership and Franchising.
5. Buying an Existing Business.
III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS.
6. Building a Marketing Plan.
7. E-Commerce and the Entrepreneur.
8. Advertising and Pricing for Profit.
IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS.
9. Managing Cash Flow.
10. Creating a Successful Financial Plan.
11. Crafting a Winning Business Plan.
IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.
11. Sources of Financing: Equity and Debt.
12. Choosing a Location and Layout.
13. Global Aspects of Entrepreneurship.
14. Building and Leading a Successful Team.
Endnotes.
Index.