Essentials of Entrepreneurship and Small Business Management

I. THE CHALLENGE OF ENTREPRENEURSHIP1. The Foundations of Entrepreneurship2. Inside the Entrepreneurial Mind: From Ideas to RealityII. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS3. Strategic Management and the Entrepreneur4. Forms of Ownership and Franchising5. Buying an Existing BusinessIII. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS6. Building a Marketing Plan7. E-Commerce and the Entrepreneur8. Advertising and Pricing for ProfitIV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS9. Managing Cash Flow10. Creating a Successful Financial Plan11. Crafting a Winning Business PlanIV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE11. Sources of Financing: Equity and Debt12. Choosing a Location and Layout13. Global Aspects of Entrepreneurship14. Building and Leading a Successful TeamEndnotesIndex