Strategic Management
Concepts and Cases
Published in December 1996
Book
Paperback/Softback
1104 pages
978-0-13-228719-7 (ISBN)
Description
Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences. Also available as "Strategic Management: Cases" (0-13-234014-3), and "Strategic Management: Concepts" (0-13-439340-6).
More details
Edition
International 3 Revised ed of
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Dimensions
Height: 253 mm
Width: 200 mm
Weight
1737 gr
ISBN-13
978-0-13-228719-7 (9780132287197)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
12/1997
4th Edition
Prentice-Hall
€40.91
Article is exhausted; no reprint
Previous edition
Book
01/1994
Allyn & Bacon
€53.42
Article exhausted; check for reprint
Persons
Content
The concepts and techniques of strategic management; cases in strategic management; strategic management of goods producers; 10 cases; strategic management of producers of services; 12 cases; strategic management and the world marketplace; 7 cases; strategic management of small businesses; 7 cases; strategic management of nonprofit organizations; 3 cases; social responsibility and business ethics; 2 cases.