Marketing Plan Handbook
Pearson New International Edition
5th Edition
Published on 9. August 2013
Book
Paperback/Softback
224 pages
978-1-292-02167-6 (ISBN)
Description
For marketing courses that focus on creating a marketing plan.
A step-by-step guide to creating a customized marketing plan.
The Marketing Plan Handbook
is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
More details
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 216 mm
Thickness: 13 mm
Weight
568 gr
ISBN-13
978-1-292-02167-6 (9781292021676)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Marian Burk Wood
Marketing Plan Handbook: Pearson New International Edition
Pearson New International Edition
E-Book
08/2013
1st Edition
Pearson Education Limited
€48.14
Available for download
Previous edition
Book
01/2013
5th Edition
Pearson
€94.85
Article exhausted; check for reprint
Content
- 1. Marketing Planning: New Pace, New Possibilities
- 2. Analyzing the Current Situation
- 3. Understanding Markets and Customers
- 4. Segmenting, Targeting, and Positioning
- 5. Planning Direction, Objectives, and Marketing Support
- 6. Developing Product and Brand Strategy
- 7. Developing Channel and Logistics Strategy
- 8. Developing Pricing Strategy
- 9. Developing Marketing Communications and Influence Strategy
- 10. Planning Metrics and Implementation Control