Touch This
Graphic Design That Feels Good
Scott Witham(Author)
Rockport Publishers
Published on 1. October 2006
Book
Paperback/Softback
240 pages
978-1-59253-309-1 (ISBN)
Description
In today's high-tech, virtual world people are drawn irresistibly to 'touch-friendly' designs. It's little wonder that graphic design using unusual materials that call out to be touched get noticed and build image like no others. Design on non-traditional materials attracts both designers and consumers. The subject fascinates consumers because they recognise that unique materials can be difficult to engineer and incorporate, and thus tactile design nearly always becomes coveted and collectible. Moreover, the designer who can get a consumer to interact with a product, whether it's a brochure or a package, increases the chance of making a memorable connection and, even better, a sale. This book features intriguing projects that incorporate a gamut of 'you can't print on that' materials, including razor-thin metal business cards, x-ray film, heat sensitive inks, ceramic tiles and carpet samples. In short, there are design solutions in this book that use any and everything, except plain paper.
More details
Edition
New edition
Language
English
Place of publication
United States
Publishing group
Quarto Publishing Group USA Inc
Target group
College/higher education
Professional and scholarly
Edition type
New edition
Illustrations
full-colour illustrations throughout
Dimensions
Height: 229 mm
Width: 229 mm
ISBN-13
978-1-59253-309-1 (9781592533091)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
04/2005
Rockport Publishers
€57.13
Article exhausted; check for reprint
Person
Designer Scott Witham, who has worked for global clients including Sony, Virgin, Orange and the Royal Bank of Scotland, is the creative director of his own company, Traffic Design Consultants in Glasgow. He is also the author of Festive: The Art and Design of Promotional Mailing.