Touch This
Graphic Design That Feels Good
Scott Witham(Author)
Rockport Publishers
Published on 1. April 2005
Book
Hardback
192 pages
978-1-59253-128-8 (ISBN)
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Description
In today's high-tech, virtual world where things exist, but then again, they don't, people are drawn irresistibly to "touch-friendly" designs. It's little wonder that graphic design that uses unusual materials, which call out to be touched, get noticed and build image like no others. Design on nontraditional materials attracts both designers and consumers. The subject fascinates consumers because they recognise that unique materials can be difficult to engineer and incorporate, and thus tactile design nearly always becomes coveted and collectible. Moreover, the designer who can get a consumer to interact with a product, whether it's a brochure or a package, increases the chance of making a memorable connection and, even better yet, a sale. This book features intriguing projects that incorporate a gamut of "you can't print on that" materials, including pleated, Issey Miyake-type forms and razor thin metal business cards; x-ray film; heat sensitive inks; ceramic tiles and carpet samples. In short, there are design solutions in this book that use any and everything except plain paper.
More details
Language
English
Place of publication
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
illustrations
Dimensions
Height: 228 mm
Width: 280 mm
Weight
1220 gr
ISBN-13
978-1-59253-128-8 (9781592531288)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
10/2006
Rockport Publishers
€44.75
Article is exhausted, reprint undefined
Person
Designer Scott Witham, who has worked for global clients including Sony, Virgin, Orange, Bacardi-Martini Ltd. and the Royal Bank of Scotland, is the creative director of his own company, Traffic Design Consultants in Glasgow. He is also the author of Festive: The Art and Design of Promotional Mailing (Roto Vision 2002).