Marketing Research and Modeling: Progress and Prospects
A Tribute to Paul E. Green
Published on 31. December 2003
Book
Hardback
XIV, 346 pages
978-1-4020-7596-4 (ISBN)
Description
Marketing Research and Modeling
addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
More details
Series
Edition
2004 ed.
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Research
Illustrations
XIV, 346 p.
Dimensions
Height: 241 mm
Width: 160 mm
Thickness: 25 mm
Weight
711 gr
ISBN-13
978-1-4020-7596-4 (9781402075964)
DOI
10.1007/978-0-387-28692-1
Schweitzer Classification
Other editions
Additional editions
Yoram Wind | Paul E. Green
Marketing Research and Modeling: Progress and Prospects
A Tribute to Paul E. Green
E-Book
06/2013
Springer
€234.33
Available for download
Yoram Wind | Paul E. Green
Marketing Research and Modeling: Progress and Prospects
A Tribute to Paul E. Green
Book
03/2005
Springer
€246.09
Shipment within 5-7 days
Content
Paul Green and a Brief History of Marketing Research.- 1. When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green's Research.- 2. Applications of Multivariate Latent Variable Models in Marketing.- 3. Multidimensional Scaling and Clustering in Marketing: Paul Green's Role.- 4. Market Research and the Rise of the Web: The Challenge.- 5. Thirty Years of Conjoint Analysis: Reflections and Prospects.- 6. Conjoint Analysis, Related Modeling, and Applications.- 7. Buyer Choice Simulators, Optimizers, and Dynamic Models.- 8. A 20+ Years' Retrospective on Choice Experiments.- 9. Evolving Conjoint Analysis:From Rational Features/Benefits to an Off-the-Shelf Marketing Database.- 10. The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist.- 11. The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination.- 12. Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green's Career.- 13. Continuing the Aldersonian Tradition.- 14. Reflections and Conclusions: The Link Between Advances in Marketing Research and Practice.- Appendix: Paul E. Green's Curriculum Vita.