Stop Selling, Start Partnering
The New Thinking About Finding and Keeping Customers
Published on 1. December 1994
Book
Hardback
288 pages
978-0-471-13363-6 (ISBN)
Description
This volume introduces and describes the innovative concept of partnering, which is based on the premise that today's firms are not looking for products and services, but rather partners, companies, and individuals who can assist them in solving high-level strategic problems.
More details
Edition
New edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Edition type
New edition
Dimensions
Height: 224 mm
Width: 147 mm
Weight
539 gr
ISBN-13
978-0-471-13363-6 (9780471133636)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
02/1996
Wiley
€26.50
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