Marketing the Professions
Opportunities from De-regulation
Published on 13. July 1994
Book
Hardback
475 pages
978-0-471-94437-9 (ISBN)
Description
Deregulation has had a profound effect on professional services. This account of the deregulation process explains how to restructure marketing approaches in order to exploit new freedoms. It also looks to the future, targeting areas where further deregulation will occur shortly. These include possibilities for professional firms to incorporate and limit liability, claim specializations, contengency pay pricing, fee sharing and the development of multidisciplinary practices.
More details
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Dimensions
Height: 236 mm
Width: 160 mm
Weight
770 gr
ISBN-13
978-0-471-94437-9 (9780471944379)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Partial table of contents: What the New Freedoms Mean: Responsibilities and Opportunities. The Professional and Ethical Framework. Health Care: A Suitable Case for Treatment. On Being Client Centred: Attitudes, Activities and Benefits. Client Databases: The Key to Cost Effective Marketing. Developing Unique Competences and Resources: The Capability Gap. Communicating the Practice Message. Identifying High Prospect Clients. Why People Choose a Practice: The Private Client. Images: The Critical Decision Factor. The Quality Dimension. Networking: Stimulating Referrals. Fees and Value for Money. What's New About the Future?. Bringing It Altogether: The Master Action Plan. Conclusion. Index.