Interactive Marketing
How to Use Integrated Offer-Driven Advertising, Database Marketing and Sales Promotion to Create Maximum Action
Published on 1. January 1994
Book
Hardback
504 pages
978-0-13-213562-7 (ISBN)
More details
Language
English
Place of publication
Upper Saddle River
United States
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations, facsims.
Dimensions
Height: 248 mm
Width: 184 mm
ISBN-13
978-0-13-213562-7 (9780132135627)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Williams
Interactive Marketing
Book
06/1997
2nd Edition
Prentice-Hall (Australia)
€55.89
Article is exhausted; no reprint