Hospitality Cases in Marketing and Operations
Published on 16. August 1996
Book
Paperback/Softback
191 pages
978-0-13-853839-2 (ISBN)
Description
Appropriate as a supplement to any undergrad/graduate course in Hospitality or for a capstone course. This unique case studies book draws from a broad range of hospitality and business examples. It will appeal to anyone who teaches in the Hospitality Curriculum either as a stand alone or supplementary text.
More details
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 178 mm
Weight
1000 gr
ISBN-13
978-0-13-853839-2 (9780138538392)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
I. INTRODUCTION. 1. Conquering the Case Study. II. FOOD & BEVERAGE OPERATIONS. 2. Kent's Family Restaurant. 3. Brently-Zitch Corporation. 4. Islip Schools Meet Gardetto's Food Service. III. LODGING OPERATIONS. 5. Senesac Hotel. 6. Waterbury Inn. 7. Up the "Internet" Without the Manual. IV. FOOD & BEVERAGE WITHIN LODGING OPERATION. 8. White Elm Room. 9. Outbreak at the Gates Hotel. 10. The Fussy Frog Family Restaurant. V. MULTI-DIMENSIONAL HOSPITALITY OPERATIONS. 11. Rising Hope Center. 12. The Muskrat Island Yacht Club. 13. The Georgia Hotel. 14. American Film Studio & Bar. 15. The BrickCourt Hotel. 16. Prairie Convention Center.