FT Guide to Business Start Up 2012
The most comprehensive annually updated guide for entrepreneurs
7th Edition
Published on 3. October 2011
Book
Paperback/Softback
472 pages
978-0-273-76199-0 (ISBN)
Description
If you?re looking to start your own business, then make sure you have a copy of The Financial Times Guide to Business Start Up 2012 on your shelf. This is the most up-to-date resource and reference for anybody serious about making their business a successful one.
The Financial Times Guide to Business Start Up 2012, is the most authoritative and credible small business and start-up guide covering everything you need to know, taking you quickly and simply through finance, tax and law, recruiting, premises, marketing, sales, pricing, people management and everything else an entrepreneur has to tackle to succeed.
The Financial Times Guide to Business Start Up 2012, is the most authoritative and credible small business and start-up guide covering everything you need to know, taking you quickly and simply through finance, tax and law, recruiting, premises, marketing, sales, pricing, people management and everything else an entrepreneur has to tackle to succeed.
More details
Series
Edition
7th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 231 mm
Width: 156 mm
Thickness: 25 mm
Weight
720 gr
ISBN-13
978-0-273-76199-0 (9780273761990)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Sara Williams
The Financial Times Guide to Business Start Up 2013
The most comprehensive annually updated guide for entrepreneurs
Book
08/2012
8th Edition
Pearson Education Limited
€32.19
Article exhausted; check for reprint
Previous edition
Sara Williams
The Financial Times Guide to Business Start Up 2011
The most comprehensive annually updated guide for entrepreneurs
Book
10/2010
6th Edition
FT Press
€23.92
Article exhausted; check for reprint
Content
Contents
THE CHAPTER STRUCTURE IS UNLIKELY TO CHANGE: UPDATES WILL BE ADDED THROUGHOUT WHERE RELEVANT. THIS WILL BE A RED PEN EDIT.
Acknowledgements
Update for the Financial Times Guide to Business Start Up
1. You and your ideas
2. Who will buy?
3. A spot of coaching
4. Your business identity
5. Are you sure?
6. The business plan
7. Timing the jump
8. Less than 100 per cent
9. Off the peg
10. Franchises
11. Beating the pirates
12. The right name
13. Getting the message across
14. Getting new customers
15. Building customer relationships
16. How to set a price
17. Choosing your workplace
18. Information technology - and other equipment
19. Professional back-up
20. Getting the right staff
21. Your rights and duties as an employer
22. Insurance
23. Forecasting
24. Raising the money
25. Staying afloat
26. Moving ahead
27. Not waving but drowning
28. Keeping the record straight
29. Tax
30. VAT
31. Pensions and retirement
References
Index
THE CHAPTER STRUCTURE IS UNLIKELY TO CHANGE: UPDATES WILL BE ADDED THROUGHOUT WHERE RELEVANT. THIS WILL BE A RED PEN EDIT.
Acknowledgements
Update for the Financial Times Guide to Business Start Up
1. You and your ideas
2. Who will buy?
3. A spot of coaching
4. Your business identity
5. Are you sure?
6. The business plan
7. Timing the jump
8. Less than 100 per cent
9. Off the peg
10. Franchises
11. Beating the pirates
12. The right name
13. Getting the message across
14. Getting new customers
15. Building customer relationships
16. How to set a price
17. Choosing your workplace
18. Information technology - and other equipment
19. Professional back-up
20. Getting the right staff
21. Your rights and duties as an employer
22. Insurance
23. Forecasting
24. Raising the money
25. Staying afloat
26. Moving ahead
27. Not waving but drowning
28. Keeping the record straight
29. Tax
30. VAT
31. Pensions and retirement
References
Index