Consumer Behavior
2nd Edition
Published on 20. March 1990
Book
Hardback
832 pages
978-0-471-61352-7 (ISBN)
Description
This revision of a text on consumer behaviour is distinguished by its informal writing style, its numerous examples, its complete coverage of the field, and its extensive documentation. The new edition has been completely redesigned and now includes several photographs to enhance the presentation. To make the text more interesting and understandable every new concept is carefully explained using a variety of examples from many sources. and better illustrated yet retains its high
More details
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Edition type
Revised edition
Illustrations
Ill.
Dimensions
Height: 92 mm
Width: 41 mm
Weight
1531 gr
ISBN-13
978-0-471-61352-7 (9780471613527)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
INTRODUCTION TO THE FIELD OF CONSUMER BEHAVIOR: Consumer Behavior as a Body of Knowledge; Marketers' and Consumers' Views; Consumer Behavior in the Aggregate; Market Segmentation; INTERNAL PROCESSES OF CONSUMER BEHAVIOR: The Consumer as an Individual; Consumer Motivation and Involvement (I); Consumer Motivation and Involvement (II); Consumer Perceptual Processes (I); Consumer Perceptual Processes (II); Consumer Learning; Consumer attitudes; EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR: Culture and Cultural Change; Cross-Cultural and Symbolic Dimensions; Social and Situational Influences; Family and Household Influences; Personal Selling Influences; Advertising Influences; CONSUMER DECISION PROCESSES: Pre- Purchase Issues; The Purchase Decision; Post-Purchase Processes; ADDITIONAL PERSPECTIVES: Public Policy Perspectives; Organizational Buyer Behavior.