Consumer Behavior
Published on 11. March 1994
Book
Paperback/Softback
848 pages
978-0-471-59949-4 (ISBN)
Description
Designed for marketing students, this revised and updated study on consumer behaviour and spending contains numerous examples, vignettes and exercises.
More details
Edition
International 2 Revised ed
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Illustrations
colour photographs
Dimensions
Height: 254 mm
Width: 202 mm
Weight
1474 gr
ISBN-13
978-0-471-59949-4 (9780471599494)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
PART I: Introduction to Consumer Behaviour: The Fascinating Field of Consumer Behaviour; Marketers' and Consumers' Views; The Consumer Marketplace; Market Segmentation; PART II: The Consumer as an Individual: Consumer Motivation; Consumer Information Processing; Consumer Perception; Consumer Learning; Consumer Attitudes; PART III: External Influences on Consumer Behaviour: Cultural Influences on Consumer Behaviour; Social and Situational Influences on Consumer Behaviour; Household Influences on Consumer Behaviour; Salespersons' Influences on Consumer Behaviour; Advertising's Influences on Consumer Behaviour; PART IV: Consumer Decision Processes: Consumer Decisions; PART V: Special Topics in Consumer Behaviour: Public Policy and Consumer Behaviour; Organizational Buying Behaviour.