Consumer Behavior
Published on 29. April 1990
Book
Paperback/Softback
832 pages
978-0-471-52192-1 (ISBN)
Description
This undergraduate textbook on consumer studies and behaviour for marketing students has been revised and updated to include new photographs and documentation. Each new concept is illustrated with a variety of case studies and examples.
More details
Edition
International 2 Revised ed
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Illustrations
Ill.
Dimensions
Height: 89 mm
Width: 33 mm
Weight
1417 gr
ISBN-13
978-0-471-52192-1 (9780471521921)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
INTRODUCTION TO THE FIELD OF CONSUMER BEHAVIOR; Consumer Behavior as a Body of Knowledge; Marketers' and Consumers' Views of Consumer Behavior; Aggregate Perspectives of Consumer Behavior; The Consumer Marketplace; Market Segmentation; INTERNAL PROCESS OF CONSUMER BEHAVIOR; Consumers as Individuals; Understanding Consumer Motivation; Consumer Personality, Values, and Involvement; Consumer Perception: Selecting Consumer Stimuli; Consumer Perception: Interpreting Consumer Stimuli; Consumer Learning; Consumer Attitudes; EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR; Cultural Influences on Consumer Behavior; Cross-Cultural and Symbolic Dimensions of Consumer Behavior; Social and Situational Influences on Consumer Behavior; Household Influences on Consumer Behavior; Salespersons' Influences on Consumer Behavior; Advertising's Influences on Consumer Behavior; CONSUMER DECISION PROCESSES; Consumer Decision Processes Prepurchase Issues; Consumer Decision Processes Purchase Decisions; Consumer Decision Processes Postpurchase Decisions; SPECIAL TOPICS IN CONSUMER BEHAVIOR; Public Policy Perspectives on Consumer Behavior; Organizational Buying Behavior; Notes; Photo Credits; Name Index; Subject Index.