Strategic Management and Business Policy
Entering 21st Century Global Society
Addison Wesley (Publisher)
6th Edition
Published in October 1997
Book
Paperback/Softback
900 pages
978-0-201-77323-1 (ISBN)
Article exhausted; check for reprint
Description
This text is an up-to-date presentation of traditional and new strategic management topics. These topics include: corporate governance, hypercompetition, competative strategy, outsourcing, mass customization and technology. The emphasis is on how people at all levels of the organization are becoming involved in strategic management. Includes 26 case studies based on companies that students will recognize.
More details
Series
Edition
6th Revised edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Edition type
Revised edition
Illustrations
tabs.ch.
Dimensions
Height: 240 mm
Weight
1700 gr
ISBN-13
978-0-201-77323-1 (9780201773231)
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Schweitzer Classification
Other editions
New editions

Book
01/2002
8th Edition
Pearson
€53.31
Article exhausted; check for reprint
Previous edition
Thomas L. Wheelen | J. David Hunger
Strategic Management and Business Policy
Book
02/1995
5th Edition
Addison Wesley
€33.47
Article exhausted; check for reprint