Strategic Management and Business Policy
5th Edition
Published in February 1995
Book
Hardback
1184 pages
978-0-201-56388-7 (ISBN)
Description
This edition presents recent research and literature in the fast-developing field of strategic management to explain both the strategic decision-making process and its importance to the growth and survival of organizations. Concepts are applied to all types of organizations including large corporations, small entrepreneurial ventures, not-for-profit organizations and global multinationals. Over half of the 41 case studies presented are new to this edition.
More details
Edition
5th Revised edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 248 mm
Width: 203 mm
Weight
1970 gr
ISBN-13
978-0-201-56388-7 (9780201563887)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Thomas L. Wheelen | J. David Hunger
Strategic Management and Business Policy
Entering 21st Century Global Society
Book
10/1997
6th Edition
Addison Wesley
€45.87
Article exhausted; check for reprint
Previous edition
Thomas L. Wheelen | J. David Hunger
Strategic Management and Business Policy
Book
01/1992
4th Edition
Addison Wesley
€30.94
Article exhausted; check for reprint
Content
Introduction to strategic management and business policy; strategic decision makers - strategic managers and the strategic audit; social responsibility and ethics in strategic management; environmental scanning and industry analysis; internal scanning and analysis; strategy formulation - situation analysis and corporate strategy; strategy formulation business and functional strategy; strategy implementation - organizing for action; strategy implementation - staffing and directing; evaluation and control; strategic issues in multinational cooperations; strategic issues in managing technology and innovation; strategic issues in entrepreneurial ventures and small businesses; strategic issues in not-for-profit organizations; suggestions for case analysis.