The M-Bomb
Riding the Multi-channel Whirlwind
1st Edition
Published on 29. December 2000
Book
Paperback/Softback
XVIII, 194 pages
978-1-84112-139-0 (ISBN)
Description
Geoff Webb brings his huge experience at the sharp-end to offer a comprehensive guide for both new and old economy businesses to help them survive the M-Bomb and thrive in the world to come. Winning companies must reorganise themselves to successfully manage clicks, bricks and other tricks smoothly and profitably. Customers will expect to be served in any way they choose - at no extra charge. With examples from financial services, manufacturing, retail, telecoms and food. The M-Bomb is the first guide to the next five years of business. Geoff Webb backs up every insight, every assertion, every must-do and every bear-trap with a living example from the markets and his vast international business.
Reviews / Votes
"Enlivened by amusing metaphors, Webb's writing style is a refreshing change from that of most management books. At last, a business book that is fun to read." (Gulf Business, April 2001) "this book is .. incisive, practical and thoroughly digestible...read this book". (Marketing, 12th July 2001) "a compelling read" (Admap, September 2001) "..well written and highly informative book. I predict that there are a great many companies out here that would benefit hugely from it..." (M2 Communications, 2 March 2001)More details
Edition
1., Aufl.
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 23.4 cm
Width: 15.5 cm
Weight
350 gr
ISBN-13
978-1-84112-139-0 (9781841121390)
Schweitzer Classification
Person
Geoff Webb brings his experience from driving change and innovation in the most aggressive blue-chip businesses around the world. He is also the founder of The Webb Partnership, an international consulting group specialising in customer innovation and e-services strategy and implementation. During the last three years Geoff and his team have worked with and supported hundreds of leading retail and consumer businesses around the world. He knows where the bodies are buried in building new channels to market.
Content
Hearing the M--Bomb Ticking Life Beyond the Internet Clouds Reasons to Smile and then Panic (a Little) Planning Your Multi--channel Defenses Conceiving the Multi--channel Organization Building the Customer Operating Model Strategies to be the First Brand Standing The Good, the Bad and the Ugly Riding the Multi--channel Tiger Implementing the Multi--channel Business (and Getting to Market Quickly with the Right Services) Transforming the Organization and "Living the Brand" The Field Guide and a View of the Future The Big Agenda, the New Surprises and a Trip to Casablanca Index.