Eastern European Perspectives on the Development of Public Relations
Other Voices
Published on 19. August 2014
Book
Hardback
XII, 126 pages
978-1-137-40424-4 (ISBN)
Description
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe.
More details
Series
Edition
2014 edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Palgrave Macmillan
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
With dust jacket
Illustrations
XII, 126 p.
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 11 mm
Weight
327 gr
ISBN-13
978-1-137-40424-4 (9781137404244)
DOI
10.1057/9781137404268
Schweitzer Classification
Other editions
Additional editions
Book
08/2014
Palgrave Pivot
€58.84
Article exhausted; check different version
E-Book
08/2014
1st Edition
Palgrave Pivot
€53.49
Available for download
Person
Tom Watson PhD is Professor of Public Relations in the Media School at Bournemouth University, UK, and Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.
Content
1. Introduction; Tom Watson 2. Bulgaria; Dessislava Boshnakova 3. Croatia; Ana Tkalac Ver?i? 4. Czech Republic; Denisa Hejlová 5. Hungary; György Szondi 6. Poland; Ryszard ?awniczak 7. Romania; Adela Rogojinaru 8. Russia; Katerina Tsetsura, Ludmila V. Minaeva and Nadezda Aydaeva 9. Slovenia; Dejan Ver?i? 10. Ukraine; Anastasiia Grynko and Katerina Tsetsura