Consuming Modernity
Gendered Behaviour and Consumerism Before the Baby Boom
Will be published approx. on 1. January 2014
Book
Paperback/Softback
304 pages
978-0-7748-2469-9 (ISBN)
Description
Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.
More details
Language
English
Place of publication
Vancouver
Canada
Target group
Professional and scholarly
Product notice
Paperback (trade)
Illustrations
16 line art, 6 b&w photos, 1 table
Dimensions
Height: 229 mm
Width: 152 mm
Weight
460 gr
ISBN-13
978-0-7748-2469-9 (9780774824699)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Cheryl Krasnick Warsh is a professor of history at Vancouver Island University. Dan Malleck is an associate professor in Community Health Sciences at Brock University. He is the author of Try to Control Yourself: The Regulation of Post-Prohibition Drinking in Ontario, 1927-44 (UBC Press, 2012).
Contributors: Devon Hansen Atchison, Denyse Baillargeon, Donica Belisle, Susanne Eineigel, Kristin Hall, Tracy Penny Light, Bettina Liverant, Marilyn Morgan, Jane Nicholas, De Anna J. Reese, Kara Ritzheimer, Fiona Skillen, Cecilia Tossounian.
Contributors: Devon Hansen Atchison, Denyse Baillargeon, Donica Belisle, Susanne Eineigel, Kristin Hall, Tracy Penny Light, Bettina Liverant, Marilyn Morgan, Jane Nicholas, De Anna J. Reese, Kara Ritzheimer, Fiona Skillen, Cecilia Tossounian.
Content
Introduction: Consuming Modernity / Dan Malleck and Cheryl Krasnick Warsh
Part 1 - Consumerism as Politics, Practice, and Ideology
1 Canada's Consumer Election (1935) / Bettina Liverant
2 Consumer Culture and the Medicalization of Women's Roles in Canada, 1919-39 / Tracy Penny Light
3 Selling Lysol as a Household Disinfectant in Interwar North America / Kristin Hall
4 Medicine Advertising, Women's Work, and Women's Bodies in Montreal Newspapers, 1919-39 / Denyse Baillargeon
5 Annie Turnbo Malone and African American Beauty Culture in the American West / De Anna J. Reese
Part 2 - Consumerism and Public Display
6 Women, Identity, and Sports Participation in Interwar Britain / Fiona Skillen
7 Aesthetic Athletics: Advertising and Eroticizing Women Swimmers / Marilyn Morgan
8 Shades of Change: Suntanning and the Interwar Years / Devon Hansen Atchison
Part 3 - Modern Girls
9 Beauty Advice for the Canadian Modern Girl in the 1920s / Jane Nicholas
10 (En)gendering a Modern Self in Post-Revolutionary Mexico City, 1920-40 / Susanne Eineigel
11 The Argentine Modern Girl and National Identity, Buenos Aires, 1920-40 / Cecilia Tossounian
Part 4 - Texts and Ideologies of Modernity and Consumerism
12 Protecting Gender Norms at the Local Movie Theatre: The Heidelberg Committee, 1919-33 / Kara Ritzheimer
13 Guilty Pleasures: Consumer Culture in the Fiction of Mary Quayle Innis / Donica Belisle
Selected Readings; Contributors; Index
Part 1 - Consumerism as Politics, Practice, and Ideology
1 Canada's Consumer Election (1935) / Bettina Liverant
2 Consumer Culture and the Medicalization of Women's Roles in Canada, 1919-39 / Tracy Penny Light
3 Selling Lysol as a Household Disinfectant in Interwar North America / Kristin Hall
4 Medicine Advertising, Women's Work, and Women's Bodies in Montreal Newspapers, 1919-39 / Denyse Baillargeon
5 Annie Turnbo Malone and African American Beauty Culture in the American West / De Anna J. Reese
Part 2 - Consumerism and Public Display
6 Women, Identity, and Sports Participation in Interwar Britain / Fiona Skillen
7 Aesthetic Athletics: Advertising and Eroticizing Women Swimmers / Marilyn Morgan
8 Shades of Change: Suntanning and the Interwar Years / Devon Hansen Atchison
Part 3 - Modern Girls
9 Beauty Advice for the Canadian Modern Girl in the 1920s / Jane Nicholas
10 (En)gendering a Modern Self in Post-Revolutionary Mexico City, 1920-40 / Susanne Eineigel
11 The Argentine Modern Girl and National Identity, Buenos Aires, 1920-40 / Cecilia Tossounian
Part 4 - Texts and Ideologies of Modernity and Consumerism
12 Protecting Gender Norms at the Local Movie Theatre: The Heidelberg Committee, 1919-33 / Kara Ritzheimer
13 Guilty Pleasures: Consumer Culture in the Fiction of Mary Quayle Innis / Donica Belisle
Selected Readings; Contributors; Index