
Typography & Language in Everyday Life
Prescriptions and Practices
Sue Walker(Author)
Routledge (Publisher)
1st Edition
Published on 27. January 2017
Book
Hardback
224 pages
978-1-138-18097-0 (ISBN)
Description
Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists.
The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives.
Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields. Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader.
The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives.
Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields. Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 17 mm
Weight
508 gr
ISBN-13
978-1-138-18097-0 (9781138180970)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
06/2014
1st Edition
Routledge
€80.49
Available for download

E-Book
06/2014
1st Edition
Routledge
€80.49
Available for download

Book
12/2000
1st Edition
Longman
€86.10
Shipment within 10-20 days
Person
Sue Walker is head of the Department of Typography and Graphic Communication at the University of Reading, and has published widely in this area, most notably on typography for children.
Content
1. Introduction 2. Describing typographic articulation 3. Prescription, authority, formality and status 4. Prescription and practice for non-experts 5. Prescription in house style and typing manuals 6. Letter writing 7. Ways forward for typographers and applied linguists ReferencesIndex