Marketing Strategy
Planning and Implementation
3rd Edition
Published on 1. September 1998
Book
Hardback
416 pages
978-0-256-26118-9 (ISBN)
Description
This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
More details
Edition
3rd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 230 mm
Weight
730 gr
ISBN-13
978-0-256-26118-9 (9780256261189)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Orville C. Walker | Harper W. Boyd | Jean-Claude Larreche
Marketing Strategy
Book
01/1996
2nd Edition
Irwin Professional Publishing
€81.70
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