Marketing Strategy
Planning and Implementation
Published on 1. April 1999
Book
Paperback/Softback
416 pages
978-0-07-116847-2 (ISBN)
Description
This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
More details
Series
Edition
International 3 Revised ed of
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
illustrations
Dimensions
Height: 230 mm
Weight
730 gr
ISBN-13
978-0-07-116847-2 (9780071168472)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Orville C. Walker | Harper W. Boyd | Jean-Claude Larreche
Marketing Strategy
A Decision-focused Approach with Gamar Software
Book
05/2002
4th Edition
McGraw Hill Higher Education
€50.36
Article is exhausted; no reprint
Previous edition
Orville C. Walker | etc.
Marketing Strategy
Book
09/1995
McGraw-Hill Education (ISE Editions)
€30.94
Article exhausted; check for reprint