The Manager in the International Economy
Published in November 1995
Book
Paperback/Softback
460 pages
978-0-13-242785-2 (ISBN)
Description
This work bridges the gap between strategies of businesses and the actions of governments in international environments. It uses economic concepts to help explain the international environment to students and executives. As well as presenting a coherent view of the history and evolution of international business the authors discuss the economic ideas that managers commonly encounter and provide an analysis of international agreements that affect multinational business, including GATT, the European Union, and NAFTA. Eight new full length Harvard cases are also included.
More details
Edition
International 2 Revised ed
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations, maps
Dimensions
Height: 235 mm
Width: 178 mm
Weight
492 gr
ISBN-13
978-0-13-242785-2 (9780132427852)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Raymond Vernon | Louis T. Wells | Subramanian Rangan
The Manager in the International Economy
Book
03/1996
7th Edition
Pearson
€81.83
Article is exhausted; no reprint
Persons
Content
The International Economy: A Manager's Perspective. THE ENTERPRISE FROM WITHIN. Going Multinational: Firm Motives and Characteristics. Case. Lotus Development Corporation: Entering International Markets. Managing the Multinational: Goals and Strategies. Case. Gerber Products Company: Investing in the New Poland. Managing the Multinational: Organizations and Networks. Case. Xerox and Fuji-Xerox. National Units in Multinational Networks. Case. Shell Brasil S.A.: Performance Evaluation in the Oil Products Division. THE ENTERPRISE AND THE NATION. Comparing National Economies. Case. Global Computer Industry. Exploring National Policies. Case. Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas (A). THE INTERNATIONAL ENVIRONMENT. The National Economy in an International Setting. Case. Volkswagen de Mexico North American Strategy (A). International Money Markets. Case. CIBA-GEIGY AG: Impact of Inflation and Currency. The International Rules of the Game: Money. Case. Fluctuations. The International Rules of the Game: Goods and Services. Case. Pfizer: Protecting Intellectual Property in a Global Marketplace. Balance of Payments Exercises (TBD) The Foreign Exchange Market: Problem Set (TBD).