The Manager in the International Economy
7th Edition
Published on 12. March 1996
Book
Paperback/Softback
498 pages
978-0-13-232539-4 (ISBN)
Description
This book is intended for graduate courses in international management. Also offered in executive MBA programs.
The authors bridge the gap between strategies of businesses and the actions of governments in international environments. They use economic concepts to help explain the international environment to students and executives. Contains Text and Cases.
The authors bridge the gap between strategies of businesses and the actions of governments in international environments. They use economic concepts to help explain the international environment to students and executives. Contains Text and Cases.
More details
Edition
7th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 240 mm
Width: 180 mm
Thickness: 28 mm
Weight
880 gr
ISBN-13
978-0-13-232539-4 (9780132325394)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Raymond Vernon | Louis T. Wells | Subramanian Rangan
The Manager in the International Economy
Book
11/1995
Prentice-Hall
€39.60
Article exhausted; check for reprint
Content
1. The International Economy: A Manager's Perspective.
I. THE ENTERPRISE FROM WITHIN.
2. Going Multinational: Firm Motives and Characteristics.
3. Managing the Multinational: Goals and Strategies.
4. Managing the Multinational: Organizations and Networks.
5. National Units in Multinational Networks.
II. THE ENTERPRISE AND THE NATION.
6. Comparing National Economies.
7. Exploring National Policies.
III. THE INTERNATIONAL ENVIRONMENT.
8. The National Economy in an International Setting.
9. International Money Markets.
10. The International Rules of the Game: Money.
11. The International Rules of the Game: Goods and Services.
IV. CASES.
Balance-of-Payments Exercises.
Lotus Development Corporation: Entering International Markets.
Poland 1989.
Gerber Products Company: Investing in the New Poland.
Xerox and Fuji Xerox.
Shell Brasil S.A.: Performance Evaluation in the Oil Products Division.
The Global Computer Industry.
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas (A).
Volkswagen de Mexico's North American Strategy (A).
The Foreign Exchange Market: Background Note and Problem Set.
CIBA-GEIGY AG: Impact of Inflation and Currency Fluctuations.
Pfizer: Protecting Intellectual Property in a Global Marketplace.
I. THE ENTERPRISE FROM WITHIN.
2. Going Multinational: Firm Motives and Characteristics.
3. Managing the Multinational: Goals and Strategies.
4. Managing the Multinational: Organizations and Networks.
5. National Units in Multinational Networks.
II. THE ENTERPRISE AND THE NATION.
6. Comparing National Economies.
7. Exploring National Policies.
III. THE INTERNATIONAL ENVIRONMENT.
8. The National Economy in an International Setting.
9. International Money Markets.
10. The International Rules of the Game: Money.
11. The International Rules of the Game: Goods and Services.
IV. CASES.
Balance-of-Payments Exercises.
Lotus Development Corporation: Entering International Markets.
Poland 1989.
Gerber Products Company: Investing in the New Poland.
Xerox and Fuji Xerox.
Shell Brasil S.A.: Performance Evaluation in the Oil Products Division.
The Global Computer Industry.
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas (A).
Volkswagen de Mexico's North American Strategy (A).
The Foreign Exchange Market: Background Note and Problem Set.
CIBA-GEIGY AG: Impact of Inflation and Currency Fluctuations.
Pfizer: Protecting Intellectual Property in a Global Marketplace.