Augmenting Retail Reality, Part B
Blockchain, AR, VR, and AI
Published on 9. December 2024
Book
Hardback
208 pages
978-1-83608-709-0 (ISBN)
Description
In the ever-evolving realm of retail commerce, the confluence of groundbreaking technologies is not merely a trend but a transformative force reshaping the industry's very foundations. 'Augmenting Retail Reality, Part B: Blockchain, AR, VR, and AI' delves into this dynamic landscape, offering an insightful exploration of how cutting-edge innovations are revolutionizing the retail experience. This book is designed to serve as a comprehensive guide for retailers, researchers, students, and technology enthusiasts, illuminating the path toward a future where technology and retail seamlessly intersect.
As the retail sector undergoes rapid metamorphosis, driven by technological advancements, there is a critical need for a resource that comprehensively dissects the symbiotic relationship between technology and commerce. This book addresses that need by providing an in-depth analysis of technologies such as the Internet of Things (IoT), blockchain, Artificial Intelligence (AI), robotics, Augmented Reality (AR), and Virtual Reality (VR). Each chapter meticulously examines how these innovations are not only enhancing customer experiences but also driving operational efficiencies and unlocking new business opportunities.
As the retail sector undergoes rapid metamorphosis, driven by technological advancements, there is a critical need for a resource that comprehensively dissects the symbiotic relationship between technology and commerce. This book addresses that need by providing an in-depth analysis of technologies such as the Internet of Things (IoT), blockchain, Artificial Intelligence (AI), robotics, Augmented Reality (AR), and Virtual Reality (VR). Each chapter meticulously examines how these innovations are not only enhancing customer experiences but also driving operational efficiencies and unlocking new business opportunities.
More details
Language
English
Place of publication
Bingley
United Kingdom
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 13 mm
Weight
449 gr
ISBN-13
978-1-83608-709-0 (9781836087090)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab.
Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship.
Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia.
Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.
Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship.
Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia.
Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.
Content
Chapter 1. Revolutionizing Customer Experience: Integrating Blockchain with AR and VR in Retail; Kaushikkumar Patel
Chapter 2. Chapter 2 Revolutionizing Customers Shopping Experience via Augmented-Virtual Reality in Retail Business: Whirling Dreams Towards Transforming Retail Industry Reality; Bhupinder Singh, Christian Kaunert, Komal Vig, and Ritu Gautam
Chapter 3. Revolutionizing Marketing Management: Navigating the Era of New Age Technologies; Namrata Prakash, Monu Bhardwaj, and Priya Jindal
Chapter 4. Revolutionizing Retail: Exploring the Synergy of Cashless, Contactless, and Autonomous Shopping in the Digital Age; Mandeep Kaur, Lavisha Luthra, Rajit Verma, Kamaljeet Kaur, Priyanka Salgotra, and Nasser Khalufi
Chapter 5. Securing the Metaverse: Exploring the Role of Artificial Intelligence in Mitigating Emerging Threats in Manufacturing and Service Industries; Arjun J Nair, Sridhar Manohar, and Rishi Chaudhry
Chapter 6. Unveiling the Power of Omni-Channel Retail Strategies; Vinoth S and Nidhi Srivastava
Chapter 7. Analyzing the Effectiveness of AI-Powered Chatbot's: A Smart PLS Approach for Evaluating User Engagement and Satisfaction; N. Suma Reddy, Varun Nayyar, and Pooja Khanna
Chapter 8. Artificial Neural Networks (ANN) for Stock Price Prediction: A Financial Machine Learning Analysis; Sulaiman Abdullah Saif Alnasser Mohammed
Chapter 9. Augmented Retail Reality: Transforming User Experience, Interactivity, and Attitudes in the Shopping Landscape; Lingam Naveen, Rabi N. Subudhi, Dhananjay Beura, and Shilpi Sarna
Chapter 10. Cryptocurrencies and Blockchain Technology Augmentation Identification in Decentralized Finance; Syed Mohd Khalid and Babli Dhiman
Chapter 2. Chapter 2 Revolutionizing Customers Shopping Experience via Augmented-Virtual Reality in Retail Business: Whirling Dreams Towards Transforming Retail Industry Reality; Bhupinder Singh, Christian Kaunert, Komal Vig, and Ritu Gautam
Chapter 3. Revolutionizing Marketing Management: Navigating the Era of New Age Technologies; Namrata Prakash, Monu Bhardwaj, and Priya Jindal
Chapter 4. Revolutionizing Retail: Exploring the Synergy of Cashless, Contactless, and Autonomous Shopping in the Digital Age; Mandeep Kaur, Lavisha Luthra, Rajit Verma, Kamaljeet Kaur, Priyanka Salgotra, and Nasser Khalufi
Chapter 5. Securing the Metaverse: Exploring the Role of Artificial Intelligence in Mitigating Emerging Threats in Manufacturing and Service Industries; Arjun J Nair, Sridhar Manohar, and Rishi Chaudhry
Chapter 6. Unveiling the Power of Omni-Channel Retail Strategies; Vinoth S and Nidhi Srivastava
Chapter 7. Analyzing the Effectiveness of AI-Powered Chatbot's: A Smart PLS Approach for Evaluating User Engagement and Satisfaction; N. Suma Reddy, Varun Nayyar, and Pooja Khanna
Chapter 8. Artificial Neural Networks (ANN) for Stock Price Prediction: A Financial Machine Learning Analysis; Sulaiman Abdullah Saif Alnasser Mohammed
Chapter 9. Augmented Retail Reality: Transforming User Experience, Interactivity, and Attitudes in the Shopping Landscape; Lingam Naveen, Rabi N. Subudhi, Dhananjay Beura, and Shilpi Sarna
Chapter 10. Cryptocurrencies and Blockchain Technology Augmentation Identification in Decentralized Finance; Syed Mohd Khalid and Babli Dhiman