Understanding the Business of Tourism

This book outlines the facets of the tourism industry, introduces tourism products and services and provides national and international examples. With questions, discussion topics and activities, it enlightens students and teachers on practical and business-oriented knowledge on the industry, which is distinct from the traditional sources of information available on this subject.

The textbook covers all the topics common to most graduate courses in Tourism. While Part 1 intends to provide clarity and a strong foundation to students beginning their education in tourism, Part 2 and 3 form the core offering, providing a comprehensive look at the most important sub-sectors of the industry and focusing attention on the tourism industry of contemporary India. Part 4 outlines the issues confronting tourism and deliberates on the possibilities and opportunities that the future holds for the industry.

This book is the best entry point for any student enrolling for a tourism course, whether a diploma, degree or post-graduate. It will also empower young professionals already employed in the tourism industry to get acquainted with the fundamentals of Tourism.